Senior Product Marketing Manager - Amazon Canada - Toronto, ON

Amazon Canada; Toronto; On-site; CAD 85,000 - 120,000; Full time

Job summary

A leading e-commerce firm in Toronto is seeking a Senior Product Marketing Manager to lead marketing strategies for seasonal retail events. The role involves driving traffic and enhancing customer satisfaction through data-driven decisions and cross-functional collaboration. Ideal candidates should have over 6 years of marketing experience, proficiency in analytical tools, and a strong background in go-to-market strategies.

Qualifications

• 6+ years of professional marketing experience.
• Proven ability to use data and metrics to drive improvements.
• Expertise in go-to-market strategies for consumer software or hardware products.

Responsibilities

• Lead end-to-end marketing strategies for retail events in Canada.
• Drive traffic, awareness, and conversion by partnering with category and central teams.
• Analyze and report on campaign performance, contributing to business reviews.

Skills

Marketing experience

Data and metrics usage

Excel proficiency

Cross-functional program management

Go-to-market strategies

Tools

Excel

Tableau

SQL

Job description

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Role overview and responsibilities:

• Protect assets and maintain a safe store environment by preventing losses and ensuring a secure shopping experience.
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Role: Senior Product Marketing Manager – Amazon Canada

Overview: Own the success of Amazon’s seasonal events with a focus on retail events in Canada. Lead go-to-market strategies, drive traffic, awareness, and conversion, analyze campaign performance, and represent the voice of the customer to refine programs and enhance customer satisfaction.

• Lead end-to-end marketing strategies for retail events in Canada.
• Drive traffic, awareness, and conversion by partnering with category and central teams.
• Analyze and report on campaign performance, contributing to business reviews.
• Represent the voice of the customer to refine programs and enhance customer satisfaction.
• Manage go-to-market strategies and ensure alignment with business goals.

Impact: Shape Amazon’s approach to seasonal shopping events and drive measurable results in the Canadian retail market.

Why this role is unique

This position offers a rare opportunity to combine creative innovation with analytical rigor within Amazon Canada’s retail team. You’ll:

• Work in a dynamic, fast-paced environment with opportunities to collaborate globally.
• Make data-driven decisions to optimize customer experiences across mobile and online platforms.
• Develop cross-functional marketing programs that set new industry standards.

Qualifications and Skills

Basic Qualifications

• 6+ years of professional marketing experience.
• Proven ability to use data and metrics to drive improvements.
• Proficiency with Excel or Tableau, including macros, charts, and pivot tables.
• Experience in cross-functional program management and scaling marketing programs.
• Expertise in go-to-market strategies for consumer software or hardware products.

Preferred Qualifications

• Experience with SQL or other analytical tools.
• Strong background in customer segmentation, profiling, and targeting.

How to Apply

Take the next step in your career by joining Amazon Canada as a Senior Product Marketing Manager. This role offers the opportunity to lead game-changing marketing programs while working with a team of industry experts.

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