Senior Product Marketing Manager

Creative Niche; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Job summary

A leading marketing firm is seeking a Product Marketing professional in Toronto or Vancouver to own the product enablement strategy. You will create impactful materials and conduct research to improve sales effectiveness. The ideal candidate has over 5 years in B2B SaaS marketing, strong storytelling abilities, and a proven portfolio of enablement assets. Enjoy a hybrid work environment while working collaboratively with various teams to drive success.

Qualifications

• 5+ years in product marketing or enablement within B2B SaaS.
• Exceptional storytelling skills to translate complex products.
• Strong portfolio of product enablement assets.

Responsibilities

• Own product enablement strategy for pre- and post-sales.
• Build materials like collateral and videos.
• Conduct qualitative and quantitative research to identify gaps.

Skills

Storytelling

Cross-functional collaboration

Data analysis

Strategic thinking

Job description

Base pay range: CA$120,000.00 / yr - CA$160,000.00 / yr. Hybrid- Toronto or Vancouver.

About the Team

You’ll join an award‑winning Product Marketing organization known for excellence, curiosity, and high‑impact work. The environment is supportive, fast‑paced, and collaborative—giving you the runway to experiment, grow, and shape best‑in‑class marketing practices alongside seasoned B2B SaaS marketers.

Who You Are

You’re a storyteller at heart and an enabler by craft. You love creating the decks, videos, narratives, and talk tracks that help teams articulate value with clarity and confidence. You understand B2B SaaS deeply, partner cross‑functionally with ease, and use data to pinpoint where enablement can unlock revenue. You’re proactive, resourceful, and energized by turning complexity into crisp, compelling messaging.

What You’ll Lead

• Own product enablement strategy across pre‑ and post‑sales teams, driving adoption, alignment, and commercial success.
• Build high‑impact materials such as collateral, videos, decks, narratives—and deliverables that strengthen value‑based selling and improve customer conversations.
• Conduct qualitative and quantitative research (call listening, surveys, funnel metrics, content performance) to identify gaps and opportunities.
• Develop distribution and adoption strategies for the assets you create, tied to clear outcomes.
• Partner closely with product, sales, customer success, marketing, and revenue enablement to ensure cohesive, insight‑driven enablement.
• Act as the voice of the field, capturing and synthesizing feedback to influence broader product and marketing narratives.

What You Bring

• 5+ years in product marketing or enablement within B2B SaaS.
• Exceptional storytelling skills with the ability to translate complex products into simple, compelling narratives.
• A strong portfolio of product enablement assets that improved sales effectiveness or customer understanding.
• Comfort working with funnel metrics, adoption data, and qualitative insights to prioritize and measure impact.
• Strategic clarity paired with hands‑on execution skills.
• Strong cross‑functional collaboration muscles; able to influence without authority.
• Nice to have experience in sales or customer‑facing roles.

We look forward to hearing from you!