Senior Product Marketing Manager

Motus; Toronto; On-site; CAD 195,000 - 223,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Open Paid Time Off

Flexible Spending Accounts & Health-Sa

Motus-Fidelity 401K Plan

Disability & Life Insurance

Wellbeing & Modern Health

Home Office Reimbursement

Internal Referral Program

WorkAnywhere Reimbursement

Maternity & Adoption Leave

Paternity Leave

Job summary

Motus is seeking a Senior Product Marketing Manager to lead go-to-market for Motus Reimburse and Motus Protect. You will translate market and competitive insights into differentiated messaging and value propositions that drive adoption and revenue growth.

You will partner with Product, Sales, Customer Success, and Marketing to influence roadmap and run high-impact GTM programs leveraging AI and automation to scale impact.

Qualifications

• 6+ years of experience in product marketing, marketing, consulting, or business strategy roles, preferably supporting B2B SaaS products and enterprise buyers.
• Experience developing customer, market, and competitive insights that influence product strategy, positioning, roadmap decisions, and go-to-market execution.
• Strong understanding of B2B product marketing, including positioning, messaging, product launches, sales enablement, adoption, retention, and growth strategies.
• Customer-centric mindset with a proven track record to translate customer needs, market dynamics, and product capabilities into compelling narratives, differentiated value propositions, and measurable business results.
• Strong analytical skills with the ability to synthesize data into actionable recommendations, strategic decisions, and business outcomes.
• Curiosity and adaptability with a demonstrated ability to quickly learn new technologies and AI capabilities.
• Experience leveraging AI, automation, or modern productivity tools to improve research, decision-making, content development, or go-to-market execution.
• Excellent written and verbal communication skills, including experience presenting recommendations, influencing stakeholders, and driving executive-level decisions.
• Proven ability to build alignment and influence cross-functional stakeholders across Product, Sales, Customer Success, Marketing, and Enablement teams.
• Self-starter who thrives in a fast-paced environment, balances strategic thinking with execution, and effectively handles opposing priorities.

Responsibilities

• Own go-to-market strategy and execution for assigned product offerings, driving adoption, retention, expansion, and revenue growth through launches and enablement.
• Influence product roadmap priorities and investment decisions through customer, competitive, and market insights with cross-functional partners.
• Conduct market, competitive, and customer research to uncover insights that improve win rates and identify growth opportunities.
• Develop differentiated positioning and value propositions to increase market awareness and drive customer acquisition and retention.
• Leverage AI and emerging technologies to build scalable approaches to market intelligence and execution.
• Align stakeholders across Product, Sales, Customer Success, Marketing, and Enablement to accelerate execution.

Skills

Product marketing

B2B SaaS

Customer insights

Storytelling

Executive influence

AI capabilities

Job description

Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years ofexpertisewith innovative technology, Motus enables organizations tooptimizespendand increase productivity across their workforce. With solutions purpose-built to enable data-driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.

At Motus,we’rededicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day –WorkHappy,WorkHealthy,WorkSmart,WorkAnywhere, andWorkTogether.

Position Description:

As Senior Product Marketing Manager,you'lldrive product positioning, go-to-market strategy, and adoption for our flagship Motus Reimburse and Motus Protect solutions.You'lltranslate consumer, competitor, and marketplace insights into differentiated messaging, competitive strategies, and value propositions that influence product direction and drive business growth.

You'llpartner closely with Product, Sales, Customer Success, GTM Enablement, and Marketing to influence product direction, inform roadmap decisions, and carry out high-impact go-to-market programs that accelerate adoption, retention, and revenue growth. As a modern product marketer,you'llembrace AI, automation, and groundbreaking technologiesasforce multipliers. You will find new ways to accelerate research, improve decision-making, and scale the impact of product marketing across the organization.

This role reports to the Vice President of Product Marketing.

Position Duties:

• Own go-to-market strategy and execution for assigned product offerings, driving adoption, retention, expansion, and revenue growth through product launches, sales enablement, customer advocacy, and coordinated cross-functional execution.
• Influence product roadmap priorities, go-to-market strategy, and investment decisions through customer, competitive, and market insights. Partner with Product, Sales, and Customer Success leaders to define success metrics, measure performance, and drive measurable business outcomes.
• Conduct market, competitive, and customer research to uncover actionable insights that improve win rates, accelerate adoption, identify growth opportunities, and shape product strategy, positioning, ideal customer profiles, buyer personas, and go-to-market decisions. Leverage AI and modern research tools to accelerate insight generation and deepen market understanding.
• Develop differentiated positioning, messaging, and value propositions that increase market awareness, strengthen competitive differentiation, improve conversion, and drive customer acquisition, retention, and expansion. Reinforce Motus's market position through compelling customer stories, data, and proof points.
• Leverage AI, automation, and emerging technologies to build scalable approaches to market intelligence, competitive strategy, content creation, and go-to-market execution that increase team effectiveness and accelerate business outcomes.
• Influence and align stakeholders across Product, Sales, Customer Success, Marketing, and Enablement to accelerate execution, remove barriers to growth, and deliver exceptional customer experiences.
• Communicate market opportunities, business risks, performance insights, and strategic recommendations to senior leadership, enabling informed investment decisions and organizational alignment on growth priorities.

Desired Skills & Experience:

• 6+ years of experience in product marketing, marketing, consulting, or business strategy roles, preferably supporting B2B SaaS products and enterprise buyers.
• Experience developing customer, market, and competitive insights that influence product strategy, positioning, roadmap decisions, and go-to-market execution.
• Strong understanding of B2B product marketing, including positioning, messaging, product launches, sales enablement, adoption, retention, and growth strategies.
• Customer-centric mindset with a proven track record to translate customer needs, market dynamics, and product capabilities into compelling narratives, differentiated value propositions, and measurable business results.
• Strong analytical skills with the ability to synthesize quantitative and qualitative data into actionable recommendations, strategic decisions, and business outcomes.
• Curiosity and adaptability with a demonstrated ability to quickly learn new technologies, embrace emerging AI capabilities, and continuously improve how work gets done.
• Experience leveraging AI, automation, or modern productivity tools to improve research, decision-making, content development, or go-to-market execution.
• Excellent written and verbal communication skills, including experience presenting recommendations, influencing stakeholders, and driving executive-level decisions.
• Proven ability to build alignment and influence cross-functional stakeholders across Product, Sales, Customer Success, Marketing, and Enablement teams.
• Self-starter who thrives in a fast-paced environment, balances strategic thinking with execution, and effectively handles opposing priorities.

Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $140,000 - $160,000. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.

Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees.

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
• Open Paid Time Off
• Flexible Spending Accounts & Health Savings Accounts
• Motus-Fidelity 401K Plan
• Company-paid Short/Long-term Disability & Basic Life Insurance Plans
• Family Planning and Parenting Support Benefits through Maven
• Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
• $1000 Home Office Reimbursement Program
• $2000 Internal Referral Program
• WorkAnywhereReimbursement ofInternet and Cellular Costs
• 16weeks maternity and adoption leave
• 12 weeks paternity leave

Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit andretaintalent reflecting our local communities’ rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.

Motus, LLCprovidesequal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.