Senior Product Marketing Manager

Relay; Canada; Sur place; CAD 140 000 - 171 000; Plein temps

Résumé du poste

Relay is a digital banking platform empowering small business owners with visibility and control over their finances. We are seeking a Senior Product Marketing Manager to shape product strategy, messaging, and go-to-market plans across product lines.

You will own adoption programs, drive market-driven pricing, and partner with teams to accelerate growth. You will lead research to understand customer needs, competitive dynamics, and market trends, translating insights into compelling positioning

Qualifications

• 5+ years of product marketing experience, preferably in high-growth B2B/B2B2C
• Data-driven storyteller skilled at defining KPIs and translating data into narratives
• Customer champion who translates insights into compelling positioning
• Proven ability to launch products or features and drive adoption
• Strong project management and cross-functional leadership能力
• Ability to operate in fast-paced environments with ownership mindset

Responsabilités

• Roadmap & Strategy: inform product roadmap decisions and prioritize based on market opportunities
• Adoption & Growth: drive adoption, activation, and retention; identify friction points and test improvements
• Go-to-Market Planning: develop GTM strategies for new features and launches
• Customer & Competitive Insights: conduct research and translate insights into messaging
• Cross-Functional Collaboration: align with Product, Data, Brand/Design, Demand Gen, Sales, Partnerships
• Launch Execution & Enablement: manage cross-functional launches from planning to execution

Connaissances

Product marketing

Go-to-market

Data-driven storytelling

Cross-functional leadership

Project management

SMB marketing

Description du poste

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

We’re looking for a Senior Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth – shaping what we build, how we bring it to market, and how we drive adoption.

This is an ideal role for a PMM who is hungry for impact, thrives on ownership, and is passionate about bringing fintech products to market. From early ideation to product launch, you’ll own positioning and messaging, lead go-to-market strategies, shape pricing and packaging, and leverage market research and competitive intelligence to inform product decisions. You won't just support GTM – you’ll help shape it, partnering across teams to drive experimentation, improve conversion, and ensure our products deliver real customer value and sustained growth.

What You’ll Be Doing

• Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap decisions and prioritization. Collaborate closely with Product Management and Brand/Design to align product strategy with market opportunities and growth potential
• Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line. Identify friction points in the user journey and partner with Product, Performance Marketing, and Data to test, experiment, and iterate on improvements
• Go-to-Market Planning: Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines. Ensure launches are grounded in customer needs and tied to measurable business outcomes
• Customer & Competitive Insights: Lead research efforts to understand user needs, use cases, competitive dynamics, and market trends. Translate these insights into compelling positioning and messaging that resonate with users across the customer journey and remain consistent across marketing channels
• Cross-Functional Collaboration: Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Performance Marketing, Sales, and Partnerships to align on product marketing priorities, share insights, and deliver cohesive customer experiences
• Launch Execution & Enablement: Drive cross-functional product launches from planning through execution, keeping teams aligned, timelines on track, and internal stakeholders equipped for successful launches

Who You Are

• You have 5+ years of product marketing experience, preferably at a high-growth B2B or B2B2C company, with a focus on marketing to SMBs
• You have a proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes
• You’re a data-driven storyteller, skilled at defining KPIs, measuring performance, and translating data into compelling narratives that influence stakeholders and resonate with customers
• You’re a customer champion – you engage deeply with customers, advocate for their needs, and translate insights into compelling positioning and messaging
• You have exceptional project management skills, with a proven ability to lead cross-functional initiatives, influence stakeholders, and drive execution against objectives and deadlines
• You thrive in fast-paced environments, bringing a strong ownership mindset, bias for action, and the ability to lead cross-functional initiatives, manage competing priorities, and drive measurable results

The Interview Process

• Stage 1: A 30-minute Google Meet video call with a member of the Talent team
• Stage 2: A 45-minute Google Meet video call with the Head of Product Marketing
• Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our team
• Stage 4: A 45-minute in-person interview with a member of the Leadership team

Our Compensation Approach

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $139,500 CAD to $170,500 CAD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $155,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.

We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar.
• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
• You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you.
• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.
• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
• You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement.
• Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you.

We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.

If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.

Important Notice: Relay’s recruitment team only contacts candidates and corresponds from official corporate email addresses ending in @relayfi.com. We will never ask for sensitive personal data (such as bank account details, credit card numbers, or social security/insurance numbers) during the initial application or interview stages.