Senior Product Manager, Web Growth & Personalization

Rivian; Vancouver; On-site; CAD 120,000 - 180,000; Full time

Job summary

Rivian is seeking a Senior or Staff Product Manager to lead the evolution of its upper-funnel web experiences—from discovery through purchase intent. You will drive personalization, growth, and a connected experience across marketing, analytics, and engineering, shaping how customers interact with Rivian online.

You will define product strategy at the intersection of product, marketing science, data, design, technology, and commercial strategy, delivering experiences that build trust and move

Qualifications

• Significant product management experience building consumer-facing digital products, web experiences, personalization, growth products, or marketing technology.
• Deep understanding of the web funnel and the ways customers move from awareness to intent, conversion and ongoing engagement.
• Strong foundation in marketing science: segmentation, positioning, messaging, experimentation and behavioral design.
• Experience partnering across marketing, design, analytics, data science and engineering to advance personalization and growth through experimentation.
• Experience with personalization, recommendation, search, ranking, lifecycle or ML-powered product areas.
• Ability to connect qualitative customer insight, quantitative analysis and business context into a clear product direction.
• Experience partnering with brand, marketing, analytics and engineering in cross-functional settings.
• Strong product judgment balancing short-term conversion with long-term trust and brand equity.
• Comfort with ambiguity and shaping new product spaces in AI/personalization contexts.
• Technical fluency in personalization tradeoffs: signal quality, cold start, relevance, experimentation and model vs rules decisions.
• Commitment to trust, privacy and inclusivity in algorithmic experiences.
• Excellent written, verbal and executive communication skills.
• Customer-first mindset with a bias toward learning and action.

Responsibilities

• Own the product strategy and roadmap for Rivian's upper-funnel web experiences, including discovery, education, consideration, conversion, and re-engagement.
• Partner with Marketing, Brand, Design, Analytics, Data Science, and Engineering to shape and deliver Rivian's personalization and growth efforts across the web funnel.
• Collaborate with business and technical teams to define how customer identity, context, behavior, intent, lifecycle stage, and other signals inform what each customer sees and does.
• Define how web experiences should adapt to customer context, behavior, intent, needs, and stage in the journey while maintaining a coherent and trusted brand experience.
• Partner with Growth, Brand, Marketing, Creative, Analytics, Research, Engineering, and Design to connect business objectives with customer-centered product experiences.
• Translate the science of marketing—including segmentation, positioning, messaging, attribution, lifecycle thinking, behavioral psychology, and conversion principles—to direct-to-consumer product strategies.
• Partner with business and technical teams to establish a disciplined experimentation practice across the web funnel, including hypothesis development, test design, prioritization, measurement, and synthesis of learnings.
• Define how search, recommendations, content, and conversational discovery should work together across the web journey.
• Develop a clear measurement framework for upper-funnel engagement and experience quality, balancing leading indicators with downstream commercial outcomes.
• Identify opportunities to use AI and agentic capabilities to make web discovery, education, personalization, and decision support more helpful and efficient.
• Bring rigor to customer journey mapping and funnel analysis, identifying friction, unmet needs, and opportunities to improve progression through the purchase journey.
• Create alignment across stakeholders by articulating a compelling vision, making thoughtful tradeoffs, and communicating decisions clearly to senior leadership.
• Partner with technical and business teams across the customer data and marketing technology ecosystem—including CDP, CRM such as Salesforce, marketing automation, content management, experimentation, analytics, and customer journey platforms to connect signals, audiences, experiences, and measurement.
• Partner with technical teams to define scalable capabilities, data requirements, experimentation infrastructure, and platform investments that can support increasingly personalized experiences.
• Ensure that customer trust, privacy, transparency, accessibility, and brand integrity are considered in personalization and experimentation decisions.
• Coach and elevate other product managers through strong product practices, clear thinking, and a high bar for customer and business outcomes.

Skills

Product management

Web experiences

Personalization

Growth products

Marketing technology

Experimentation

Cross-functional collaboration

Data-driven decisions

AI & ML awareness

Customer-centric mindset

Tools

Salesforce CRM

CDP platforms

Marketing automation tools

A/B testing platforms

Analytics tools

Content management systems

Job description

Rivian is seeking a Senior or Staff Product Manager to lead the evolution of its upper-funnel web experiences—from discovery through purchase intent. You will drive personalization, growth, and a connected experience across marketing, analytics, and engineering, shaping how customers interact with Rivian online.

You will define product strategy at the intersection of product, marketing science, data, design, technology, and commercial strategy, delivering experiences that build trust and move