Senior Product Manager, Digital Banking

Vancity (2.0); Canada; Hybrid; CAD 103,000 - 130,000; Full time

Job summary

Vancity is seeking a Senior Product Manager for the Digital Banking team to lead strategy and delivery of member-facing digital products within our retail digital platform. You will translate member needs and regulatory considerations into clear product roadmaps and outcomes, owning complex problems end-to-end.

This full-time, permanent role is hybrid with on-site requirements for events and business needs; Ontario candidates are welcome.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Technology, or a related field.
• 5+ years of progressive product management experience in digital banking or financial services.
• Proven ownership of products through the full lifecycle from discovery to delivery.
• Strong understanding of financial services concepts, regulatory requirements and risk.
• Experience in Agile environments with engineering and design teams.
• Experience using Azure DevOps (ADO) or similar tools (nice to have).
• Certifications such as Scrum Product Owner, SAFe, or equivalent (nice to have).
• Strong stakeholder management with the ability to influence without formal authority.

Responsibilities

• Set product vision and strategy for digital banking capabilities aligned to member needs and business outcomes.
• Own and evolve multi-quarter roadmaps balancing value, technical health, risk, and scalability.
• Define, prioritize, and refine epics, features, and user stories for an outcome-driven backlog.
• Partner with UX, engineering, data, business stakeholders, and vendors to deliver high-quality experiences.
• Lead discovery using member insights, analytics, and qualitative research.
• Monitor KPIs and feedback to drive continuous value realization.
• Provide product leadership within Agile delivery and manage dependencies.
• Communicate strategy and roadmap progress to senior leadership and cross-functional partners.
• Ensure security, privacy and regulatory requirements are embedded in design with risk/tech teams.
• Champion accessibility, usability, and inclusive design across digital servicing initiatives.
• Collaborate with marketing, operations, and servicing for go-to-market and change management.

Skills

Stakeholder management

Data-driven decision making

Strategic thinking

Collaborative leadership

Education

Bachelor’s degree in Business Administration, Marketing, Technology, or related field

Tools

Azure DevOps (ADO)

Job description

Description

Our Story and Purpose

Vancity is a member-owned credit union built on the principles of inclusion and social justice. A relentless commitment to their values has helped them challenge the status quo and break down barriers since day one in 1946. They have bold commitments to make Vancity net-zero by 2040 across all mortgages and loans and are pursuing strategies on Indigenous banking and to improve the financial resilience of their members.

Vancity is the largest private sector Living Wage Employer in Canada and has been consistently recognized as one of the Top Employers in Canada. If you’re interested in joining their team of 2,300 diverse individuals and accessing competitive rewards and benefits, all while knowing you are part of a greater movement.

Your Role in Supporting Our Members:

As a Senior Product Manager in the Digital Banking team, you will lead the strategy and delivery of high-impact, member-facing digital products that advance Vancity’s retail digital platform. You’ll own complex problem spaces end-to-end—translating member needs, business priorities, and regulatory considerations into clear product strategy, roadmaps, and outcomes.

This is a Full-time, Permanent role that is partially remote and will report directly to the Senior Manager, Banking Products - Digital Banking.While this position provides a hybrid work arrangement, you will be expected to be on-site for events and business demands. For someone with the right skillset and experience, we are also open to candidates based in Ontario. While this position provides a hybrid work arrangement, you will be expected to be on-site for events and business demands when needed.

How You'll Make an Impact:

• Setting product vision and strategy for digital banking capabilities aligned to member needs and business outcomes


• Owning and evolving multi-quarter roadmaps, balancing value delivery, technical health, risk, and long-term scalability


• Defining, prioritizing, and refining epics, features, and user stories to maintain a clear, outcome-driven product backlog


• Partnering with UX, engineering, data, business stakeholders, and vendors to design and deliver high-quality, member-centric experiences


• Leading discovery and problem framing using member insights, analytics, and qualitative research


• Monitoring product performance through KPIs, member feedback, and operational metrics to drive continuous improvement and value realization


• Providing product leadership within Agile delivery and supporting teams through iterative delivery and dependency management


• Communicating strategy, roadmap progress, trade-offs, and outcomes to senior leadership and cross-functional partners


• Ensuring security, privacy, and regulatory requirements are embedded into product design in collaboration with risk and technology teams


• Championing accessibility, usability, and inclusive design across all digital servicing initiatives


• Partnering with marketing, operations, and servicing teams to plan and execute go-to-market and change-management activities


• Bringing competitive intelligence, emerging technologies, digital banking trends, and member expectations into product decisions and future direction

What You’ll Bring to the Team:

• Bachelor’s degree in Business Administration, Marketing, Technology, or a related field


• 5+ years of progressive product management experience, ideally within digital banking, financial services, or regulated environments


• Proven experience owning products through the full lifecycle—from discovery and strategy through delivery and optimization


• Strong understanding of financial services concepts, regulatory requirements, and risk considerations


• Experience working in Agile environments and partnering closely with engineering and design teams


• Ability to manage complexity, dependencies, and competing priorities across multiple initiatives


• Experience using tools such as Azure DevOps (ADO) or similar (nice to have)


• Certifications such as Scrum Product Owner, SAFe, or equivalent (nice to have)


• Strong stakeholder management skills with the ability to influence without formal authority

You’ll Thrive Here If You Are:

• Strategic Thinker: Able to see the big picture and develop long-term plans that align with organizational goals.


• Collaborative Leader: Skilled in working with cross-functional teams and building strong relationships.


• Data-Driven: Experienced using data and analytics to inform decision-making and drive product improvements.


• Customer-Obsessed: Dedicated to understanding and meeting the needs of our members.


• Innovative: Always looking for new ways to enhance our digital solutions and stay ahead of the competition.

What You’ll Earn:

The salary band of this role is $102,900 - $ 130,000. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements .

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.

This role is an open vacancy, and our hiring process is grounded in fairness, transparency, and inclusion. We are committed to an inclusive, barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage), we encourage you to let us know by contacting our Talent Acquisition team at [e-mail] . We’re here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.