Senior Product Manager, Ad Audiences

eBay; Toronto; On-site; CAD 133,000 - 178,000; Full time

Benefits offered by this job

Medical benefits

RRSP eligibility

Paid time off

Parental leave

Job summary

eBay is seeking a Senior Product Manager, Ad Audiences to lead advertising technologies and audience-based targeting within our marketplace stack. You will drive speed for advertisers and build data-rich ad products, aligning roadmaps with business strategy.

Lead AI-driven innovations and collaborate with engineering/analytics to translate complex tech into measurable business impact for a global advertising platform.

Qualifications

• 6–8 years in technology product management with 3–5 years in digital advertising.
• Experience with audience-based/behavioral targeting in online media, e-commerce or ad tech.
• Understanding of ad serving infrastructure and privacy regulations.
• Ability to translate technical concepts into business impact with data-driven insights.

Responsibilities

• Drive Product and Business Strategy.
• Develop deep understanding of advertisers and their needs.
• Lead the roadmap for critical components of ad serving and user targeting.
• Champion AI, generative models, automation, and intelligent defaults.
• Partner with commercial and finance teams to align roadmaps with strategy.
• Complete relentlessly on product requirements with engineering and analytics.
• Push teams to pioneer innovations within the broader ad tech community.
• Cultivate experimentation and data analysis to guide decisions.
• Represent your product area in senior leadership forums.
• Collaborate with program and operations to ensure timely delivery.

Skills

Audience targeting

Digital advertising

Data analysis

AI products

Storytelling

Stakeholder influence

Job description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

At eBay, we're more than a global e-commerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of e-commerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

At eBay, we have built one of the largest Ad marketplaces in e-commerce, and one of the fastest-growing businesses within the company. We are on a mission to help sellers and brands of all sizes use advertising to drive meaningful impact for their businesses. We are accomplishing this by developing one of the most data-enhanced ad marketplaces in the world.

As the Senior Product Manager, Ad Audiences you will lead key advertising technologies within our stack and make them outstanding in delivering speed for advertisers. You will identify and build ad products for Audience based targeting for brand and performance advertising campaigns. You will drive innovation in billion-dollar products by investing in new growth opportunities.

What You Will Accomplish

• Drive Product and Business Strategy
• Develop deep understanding of our advertisers and their needs.
• Lead the roadmap for critical components of ad serving and user targeting.
• Champion innovation in AI, generative models, automation, and intelligent defaults to transform the advertiser journey
• Partner closely with commercial and finance teams to align technical roadmaps with overarching business strategy
• Complete relentlessly on product requirements with engineering and analytics teams
• Push product and engineering teams to pioneer breakthroughs and lead innovations within the broader ad tech community
• Cultivate a culture of progress driven by applying rigorous experimentation, A/B testing, and deep data analysis
• Represent your product area in senior leadership forums, seamlessly translating complex technical strategies into clear business impacts
• Collaborate with program and operations teams to guarantee flawless roadmap execution and timely delivery

What You Will Bring

• 6-8 years of experience in technology product management, with 3–5 years of dedicated experience in digital advertising
• Domain expertise in audience based or behavioral targeting solutions in online media, e-commerce or ad tech.
• Understanding of ad serving infrastructure, and core ad stack architecture within marketplaces, e-commerce, or high-scale consumer platforms
• Knowledge of consumer privacy regulations and industry standards for user identification.
• Strong technical proficiency with a confirmed ability to understand how brand-new backend systems advance product metrics
• Deep analytical capability with a data-first approach and outstanding experimentation skills
• Hands-on experience developing products that incorporate artificial intelligence, including direct exposure to generative AI technology and deep learning models
• Outstanding storytelling and collaboration skills, with the ability to influence senior collaborators and cross-functional partners

Additional Details

The base pay range for this position is expected in the range below:

C$133,200 - C$177,800

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This job posting relates to an existing vacancy within eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility.