Senior Product Designer, Growth (Hybrid)

Homebase; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A dynamic tech company in Toronto is seeking a Senior Product Designer to enhance new customer experiences through effective onboarding and activation strategies. The ideal candidate will collaborate across teams, lead initiatives to improve customer engagement, and utilize data to inform design decisions. This role requires strong product design skills and the ability to innovate in a fast-paced environment with a focus on growth.

Benefits

Stock options

401(k) with 4% match

Unlimited PTO

Comprehensive healthcare

Paid parental leave

Flexible work arrangements

Meals provided

Commuter benefits

Qualifications

• 5+ years of product design experience focused on growth and experimentation.
• Portfolio demonstrating design and shipping flows that drive activation, conversion, or retention.
• Experience leading experiments with product and data teams.

Responsibilities

• Lead initiatives that accelerate activation and improve conversion within the first 30 days.
• Collaborate with product, engineering, and marketing teams on user experiences.
• Conduct UX research to support decision-making.

Skills

Product design

Growth strategy

Analytical skills

Collaboration

Figma

Tools

Figma

AI-powered design tools

Job description

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

The Growth team empowers new customers to succeed from day one. We design seamless, high-impact journeys that turn first impressions into lasting momentum—helping people unlock value quickly, confidently, and with clarity.

📍Your Impact Starts Here

We’re looking for a Senior Product Designer, Growth who’s passionate about helping new customers realize value—fast. You’ll focus on the early stages of the customer journey, from account creation to onboarding and activation, bringing both strategy and execution to the table. This is a unique opportunity to shape how customers experience our product from the very first interaction. You’ll collaborate across teams to deliver real results and raise the bar every step of the way. If you love to solve ambiguous problems, define experiments, and make a measurable impact, we want to hear from you.

These are the key ways you’ll contribute and create impact in this role:

• Lead and execute initiatives and experiments that accelerate activation, improve time to value, and improve conversion in the first 30 days
• Partner with product, engineering, customer success, and marketing to deliver seamless, intuitive experiences across web and mobile
• Champion a test-and-learn culture across teams, ensuring fast learning and iteration on the highest-impact problems
• Take initiative in identifying, shaping, and driving end-to-end experiments—from hypothesis to execution with a high bar for quality and speed
• Conduct UX research to deepen understanding of the problem space and support decision-making
• Translate insights from behavioral data, user feedback, and product analytics into clear design direction and action

🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• 5+ years of product design experience with a focus on growth and experimentation
• A portfolio that demonstrates your ability to design and ship flows that drive activation, conversion, or retention
• Strong analytical skills and comfort using data to inform and evaluate design decisions
• Experience leading experiments and collaborating with product and data teams to define success and measure impact
• Strategic and self-directed—you proactively define problems, shape experiments, align stakeholders, and move work forward without waiting for direction
• Proficient in Figma and design systems, with experience using AI-powered tools to accelerate design thinking and drive efficient iteration.
• Strong systems thinking and visual design craft—you care about clarity, usability, and polish
• Ability to collaborate in-office weekly on Tuesdays and Wednesdays

🤝 The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• 💡 Be Customer Obsessed – Solve problems with empathy and creativity.
• ⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.
• 🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
• 🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
• 🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer

• 💰 Ownership & Financial Security: Stock options + 401(k) with 4% match
• 🏥 Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
• ⏰ Flexible Time: Unlimited PTO (salaried) + company holidays
• 👶 Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
• 🛡️ Protection Plans: Life insurance + short/long-term disability coverage
• 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• 🍽️ Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesdays and Wednesdays are our required in-office days— a time to move faster as a team, build deeper connections, make better decisions, and build together.

What to Expect During the Interview Process

• Meet the Talent Acquisition team, Phollie L
• Meet the Hiring Manager, Eleanor Chrysomilides
• Participate in a Talent Showcase
• Meet Cross-functional Partners
• Background Check + Offer Stage
• Welcome to the team, Homie 🎉

Belonging at Homebase

We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

Hey, We’re Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.