Senior Product Designer

Launch Potato; Victoria; Remote; CAD 80,000 - 100,000; Full time

Job summary

A digital media company is seeking a seasoned UX/UI Designer with at least 8 years of experience in performance marketing. You will be responsible for creating data-informed, CRO-optimized user experiences to drive measurable revenue. This is a full-time position based in Victoria, Canada, with opportunities for remote collaboration.

Qualifications

• 8 years of UX/UI experience in performance marketing or similar.
• Expertise in optimizing conversion rates and revenue.

Responsibilities

• Drive measurable revenue and performance gains.
• Create CRO-optimized user experiences.
• Lead design projects through ideation to execution.

Skills

UX/UI experience

Data-informed design

Figma proficiency

Adobe Creative Suite

Collaboration with developers

Communication skills

Job description

Overview

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz, All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries we’ve built a high-growth high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US

At Launch Potato you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

This position is Contract to Hire

Requirements

MUST HAVE :

• 8 years of UX / UI experience in performance marketing, lead generation, or a similar data-driven environment
• Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
• Mastery of Figma or similar wireframing / prototyping tools; fluency with Adobe Creative Suite
• Hands-on experience collaborating with developers and executing A / B tests for CRO
• Excellent communicator with the ability to present design rationale across technical and non-technical audiences

EXPERIENCE : 8 years of UX / UI experience within performance marketing, lead generation, or conversion rate optimization environments.

Your Role

Drive measurable revenue and performance gains by creating data-informed CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

Outcomes

• Deliver complete test-ready user experiences from concept and ideation through high-fidelity prototypes and dev hand-off, backed by A / B test results and user insights
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
• Generate UX insights by analyzing behavioral data metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
• Identify and proactively improve underperforming experiences through iterative UX / CRO design leveraging both qualitative and quantitative inputs
• Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
• Propose and implement design process improvements that enhance experimentation velocity and design scalability

Competencies

• Performance-Minded: Designs with a CRO-first lens balancing business goals with user needs to drive measurable outcomes
• Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
• Initiative-Driven: Doesn’t wait for direction, identifies design gaps and proactively proposes and executes UX solutions
• Clear Communicator: Effectively tailors communication to different audiences—whether engineers, PMs, or stakeholders—ensuring alignment and clarity
• Collaborative: Thrives in cross-functional environments, building productive relationships across design, product, and engineering teams
• Mentorship-Oriented: Shares expertise, coaches peers, and helps foster a high-performance UX culture
• Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly

Want to accelerate your career? Apply now!

Since day one we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Employment Details

Employment Type : Full Time

Experience : years

Vacancy : 1