Senior Product Consultant (Web)

APPLY; Calgary; On-site; CAD 100,000 - 150,000; Full time

Benefits offered by this job

Generous vacation policy

Flexible work arrangements

AI upskilling budgets

Job summary

APPLY is seeking a Product Leader to drive product strategy across client engagements, shaping requirements from user feedback, business needs, and design constraints. You will own roadmaps, collaborate with executives, and ensure PRDs are precise and actionable.

The role emphasizes cross-functional leadership, stakeholder management, and data-driven decision making. You will coordinate releases, track ROI, and expand product offerings in a dynamic, hybrid/remote environment.

Qualifications

• Detect main projects, initiatives, and epics to achieve business results.

Responsibilities

• Build and champion product strategies and vision throughout client engagements and inspire internal teams.
• Retrieve and analyze feedback from customers, stakeholders, and research methods to shape requirements and features.
• Create product plans and roadmaps with executive buy-in.
• Prepare, review and present PRDs ensuring all requirements are documented and communicated to stakeholders.
• Organize product releases and priorities to deliver business value.
• Define measurement plans to track product usage and impact and utilize analytics tools.

Skills

Stakeholder management

Roadmapping

Backlog management

Sprint planning

Requirements gathering

Communication

Next.js

Accessibility assessment tools

Tools

Next.js

Accessibility assessment tools

Job description

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world’s most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc’teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION:

APPLY is hybrid/remote friendly. The preferred candidate can be based in the Greater Vancouver Area or Greater Calgary Area of Canada, or within Latin America. The position requires working in hours that align to P T (Pacific Timezone).

THE ROLE:

RESPONSIBILITIES

• Build and champion product strategies and vision throughout client engagements, as well as brief and inspire internal team members to deliver on that vision.
• Retrieve and analyze feedback from customers, stakeholders, other teams, and various research methods, workshop facilitation methodologies to shape requirements, features and end products.
• Take ownership over creating product plans and roadmaps with the buy-in of executive stakeholders.
• Prepare, review and present product requirements documents (PRD) - be meticulous in ensuring requirements of all types (client, business, user experience, design, technical, non-functional) are understood, documented, kept up-to-date, conflicts resolved, and finally communicated in a timely fashion to team members and client stakeholders.
• Organize product releases and priorities properly, ensuring compliance with business value expectations.
• Prepare recommendations to track product use and impact end users - define measurement plans for the digital products that we design and build. Build your skills using a repertoire of analytics tools.
• Ensure requirements have been delivered to specifications, defects have been managed through to resolution, and assess readiness for launch.
• Continuously prepare recommendations to expand product base and vision - based on data and research-driven insight.
• Add value to the team - you are not just an order-taker. You understand what it means to drive ROI through business and customer value, you understand the constraints from all directions, and you use your consultative skills to make recommendations to move vision forward.
• Build and maintain strong relationships with the client along with third party vendors.

REQUIREMENTS

• You are capable of detecting the main projects, initiatives, and epics that must be executed to achieve the expected business results.
• You are an effective communicator and facilitator, and are able to successfully manage expectations.
• You’re good at techie speak and non-techie speak. You’ve collaborated in multidisciplinary teams, are able to convey technical concepts to non-technical people as well as turn business, UX, and design requirements into technical specifications.
• You are experienced with stakeholder relationship management and know how to read and engage a room.
• You are experienced with backlog management, sprint planning, and roadmapping exercises, and you are able to generate spaces and workshops to define approaches and align solutions.
• You have an understanding of Sports & Entertainment design, along with html and next.js processes
• You have an excellent grasp of creating and reviewing accessibility requirements, specifically WCAG 2.2 and high proficiency in using accessibility assessment tools and software
• You are a creative leader, a team player, and a problem solver.

$100,000 - $150,000 a year

LIFE AT APPLY

People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:

Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.

An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.

Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being.

Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.

APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email [e-mail].