Senior Producer, Video Experience (English Services) (On-Site)

CBC/Radio-Canada; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

CBC/Radio-Canada in Toronto seeks a Senior Producer of Video Experience (English Services) to lead editorial strategy for on-site video channels. You will supervise staff focused on YouTube, TikTok and vertical video, ensuring engaging content and audience reach.

You’ll drive standards, juggle deadlines, and collaborate across CBC News with strong leadership and a commitment to diverse perspectives and inclusive storytelling.

Qualifications

• University degree or equivalent.
• 7+ years in a social news environment.
• Strong journalistic skills.
• Knowledge of journalism ethics and legal issues.
• Ability to lead and coordinate a collaborative team.
• Deep knowledge of social media strategies and metrics.
• Experience with YouTube, TikTok, Instagram.
• Familiarity with audience listening tools.
• Ability to translate metrics into editorial decisions.
• Experience in writing, copy editing and producing social/video content.
• Experience packaging news for digital properties.

Responsibilities

• Assign and guide the network video distribution team on priority stories.
• Drive programming decisions for platforms around breaking news and features.
• Lead rollout of projects on YouTube and TikTok.
• Develop and encourage creative pitches.
• Contribute to forward planning, including weekends.
• Assist with training and staff development.
• Produce or publish video content when needed.
• Copy edit to meet JSP and CBC News standards.
• Coordinate with other senior producers across divisions.
• Share best practices and track audience metrics.

Skills

Social news strategy

Editorial leadership

Audience growth

Platform knowledge (YouTube/TikTok)

Video storytelling

SEO/content optimization

Strong news judgment

Communication skills

Collaboration across teams

Moderation & community signals

Education

University degree or equivalent

Tools

Photoshop

Video editing

Job description

Position Title:

Senior Producer, Video Experience (English Services) (On-Site)

Status of Employment:

Permanent

Position Language Requirement:

English

Language Skills:

English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2026-11-13 11:59 PM

This role requires full time on site presence.

As CBC News prioritizes the needs of mobile and streaming audiences and delivers content that aligns with our strategic objectives, we are looking for a Senior Producer of Video Experience to help connect our content with those audiences.

You will assign, supervise and develop staff running our priority video channels, with a focus on YouTube, TikTok and vertical video.

As a strong editorial leader, you know how to package compelling video and optimize it for audience reach and engagement. You bring a deep understanding of platform behaviours, video formats, publishing best practices, SEO, comments and moderation as well as audience needs and expectations. You can clearly communicate those needs to a news operation producing daily news video.

Through assignments, publishing and other editorial work, you ensure accuracy and balance, as well as compelling visual direction and storytelling on CBC News-branded channels. As a strong critical thinker, you make decisions in line with the CBC Journalistic Standards and Practices and the overall audience strategy.

You drive the editorial agenda on our video channels by responding to audience needs and trends and innovate to grow the audience. You prioritize the audience’s needs. You inspire others to do the same.

Collaborative work is vital in this role as you nurture relationships across the News, Local & Current Affairs division to achieve shared goals. You strengthen our team with inclusive, creative ideas, and encourage open discussions.

You care about the people you work with and have a deep appreciation for different perspectives, opinions and experiences. You live and promote the values of diversity and an inclusive and respectful work culture.

This is a permanent, full‑time position based in Toronto. The hours are expected to be Monday-Friday from 8 am to 4 pm and could change based on the needs of the business. The role will require some overtime and, on occasion, working weekends or statutory holidays as required.

Job responsibilities:

• Assign members of the network video distribution team. Help them focus on priority stories and get them published.
• Drive video programming decisions for third party platforms around breaking news, live coverage, and features.
• Lead and optimize rollout of projects, investigations and events on YouTube and TikTok.
• Conceive and encourage creative pitches.
• Contribute to forward planning, including weekends.
• Assist with training, staff development.
• Jump in to produce or publish video content when needed.
• Copy edit content to meet the JSP and CBC News’ digital standards and optimize for reach and engagement.
• Liaise with other senior producers across the News, Local & Current Affairs division.
• Assist in creating, maintaining and communicating best practices.
• Track, interpret and respond to metrics and audience signals. Share what you learn with your colleagues.

Relevant skills and experience:

• University degree or equivalent.
• Minimum seven years recent experience in a social news environment.
• Strong journalistic skills.
• High-level knowledge of legal and ethical issues related to journalism.
• Ability to assign, manage and motivate a highly collaborative team, co-ordinate with other departments in a productive manner, and mediate disputes as they arise.
• Deep experience and knowledge of social media strategies, metrics, new story treatments, and digital video storytelling.
• Extensive knowledge of social media platforms including YouTube, TikTok and Instagram.
• Knowledge and experience using audience-listening and social metrics tools.
• Ability to translate audience metrics and listening into actionable editorial decisions.
• Substantial experience writing, copy editing, fact-checking and producing social and video content.
• Experience and proven ability to package news stories in compelling and innovative ways.
• Experience in producing news video optimized for digital properties.
• Ability to manage large volumes of fast-moving information and ensure material is directed appropriately.
• Ability to surface and validate user-generated content and story ideas on social media.
• Excellent news judgment and ability to work effectively under 24/7 online newsroom deadline pressure.
• Exceptional communication and interpersonal skills.
• Leadership based on an open and inclusive mindset with a focus on elevating voices of your colleagues.
• Knowledge of CBCNews.ca style and Canadian Press style is an asset.
• Use of social content schedulers for consistent and efficient distribution.
• Photoshop or other image editing software.
• Basic video editing.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e‑mail to [e-mail]. You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings:

1

Work Schedule:

Full time