Senior Paid Social Strategist (Remote Canada) -Future Opening

Directive; Ottawa; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading marketing agency in Ontario is seeking a Senior Social Media Strategist to drive innovative advertising strategies across platforms like LinkedIn and Meta. This role is essential in a growing team that emphasizes collaboration and a growth mindset. The ideal candidate will have a proven ability in social media campaigns and analytics. Join us to help transform client engagement while working in a culture where the best idea wins.

Qualifications

• Experience in social media strategies, specifically with LinkedIn and Meta platforms.
• Strong analytical skills to measure social media effectiveness.
• Proven track record of building engaging advertising campaigns.

Responsibilities

• Develop innovative social media strategies for clients.
• Collaborate with the social media team to execute campaigns.
• Analyze campaign performance and optimize for results.

Skills

Social media advertising

Team collaboration

Growth mindset

Job description

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized division of Directive focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture—the best idea wins. We’re future-focused and are looking for the right strategist with a growth mindset to join our evolving team! We use Customer Generation, a marketing methodology developed by us, which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. It has a unique opportunity to be on the ground floor of a fast‑growing specialty agency.

• Role: Senior Social Media Strategist (Internal Title: Senior Account Strategist, Paid Social)
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