Senior Officer, Individual Giving Renewal

UNICEF Canada; Toronto; Hybride; CAD 57 000 - 64 000; Plein temps

Avantages offerts par ce poste

Extended Health/Dental

Group Pension Plan

Flexible-hybrid work

3 weeks vacation

Wellness days

Résumé du poste

UNICEF Canada is seeking a Senior Officer, Individual Giving Renewal to lead direct mail, email marketing and donor stewardship within the Renewal portfolio. The role drives multi-channel campaigns, supports the Survival Gifts program and collaborates with vendors and internal teams to maximize donor impact.

Reporting to the Senior Manager, you will analyze performance, manage project timelines and budgets, and contribute to annual revenue targets while building strong donor retention and

Qualifications

• University degree or equivalent in marketing, business, or related field.
• 3–5 years of experience in marketing communications or fundraising.
• Proven track record of direct response campaigns with measurable ROI.
• Strong organizational and time-management skills; able to multi-task.
• Experience with data management and analytics; knowledge of best practices.

Responsabilités

• Plan and manage multi-channel campaigns (direct mail, email, digital, SMS).
• Coordinate with vendors and internal teams to ensure campaign success.
• Lead Survival Gifts program optimization across assets and media.
• Monitor budgets, provide regular fundraising performance reporting.
• Track invoices and maintain program records.

Connaissances

Project management

Marketing

Fundraising

Data analysis

Formation

Marketing/Business degree

Outils

Asana

Microsoft Office

Salesforce

Raiser's Edge

Description du poste

JOIN OUR TEAM AS SENIOR OFFICER, INDIVIDUAL GIVING RENEWAL

Are you looking to use your project management, marketing and fundraisingexpertise to help make a direct impact on the lives of children? Consider joining UNICEF Canada–one of Canada’s most respected and historic charities – and be part of a high-impact, mission-driven team working across Canada and globally to create a better world for children.

UNICEF Canada is seeking to recruit a talented individual in the role of Senior Officer, Individual Giving Renewal.

Position Details

Position Title: Senior Officer, Individual Giving Renewal

Employment Type: Permanent, Full-time

Reports to: Senior Manager, Individual Giving Renewal

Direct Reports: None

Salary Range: $57,000 to $64,000 annually with benefits and 3 weeks’ paid vacation

Work Location: Toronto

Work Environment: UNICEF Canada currently operates under a Fixed-Hybrid model that requires team members to attend the office at least 2 days/week (Tuesday & Wednesday).

Why UNICEF & UNICEF Canada?

UNICEF is the world’s most powerful force for children. Across 190 countries and territories, and in the world’s toughest places, we provide and advocate for education, health and nutrition services. Protect children from violence and abuse. Bring clean water and sanitation to those in need. Keep them safe from climate change and disease. Serve as the world’s largest provider of vaccines. Before, during and after emergencies, we’re on the ground with lifesaving help and hope. The needs of children around the world continue to increase and the role of UNICEF is more important than ever.

UNICEF Canada is one of 32 National Committees (NatComms) located in high-income countries around the world. Our team exists to fundraise for UNICEF’s highest priorities and to work neutrally with governments and the private sector in Canada and internationally to advance the rights and well-being of children and youth.

As UNICEF Canada launches a bold new Strategic Plan in 2026, be part of this next phase of impact!

Position Description

UNICEF Canada's Renewal portfolio within the Individual Giving team is dedicated to re‑engaging and stewarding generous supporters who make one‑off gifts during the year, below the Major Gifts level. Reporting to the Senior Manager, Individual Giving Renewal, the Senior Officer, Individual Giving Renewal drives day‑to‑day activities associated with the direct mail marketing program, email marketing and our Survival Gifts® symbolic giving catalogue. This role is key to helping grow the portfolio, enhance donor retention and maximize value from existing audiences.

The Senior Officer ensures effective project management and cross‑functional collaboration to keep initiatives on track and on budget. This position requires working closely with internal teams and external partners to optimize the portfolio while continuously improving efficiency, outcomes and teamwork in a results‑driven environment.

With a focus on direct response fundraising and stewardship programs, this role supports efforts to achieve revenue targets exceeding $7 million annually and plays a critical role in retaining donors while building pipelines for Pledge (monthly giving), Legacy and Major Donor programs.

Key Accountabilities

Marketing, Revenue Generationand Project Management (50%)

• Collaborate with the Senior Manager, Individual Giving Renewal to lead project management and support creative reviews for campaigns targeting existing annual giving donors, including Direct Mail, Email, Digital, Telemarketing and SMS.
• Support relationship management with key external vendors (e.g., creative teams, direct mail partner, Canada Post, telemarketing vendor), including developing detailed project briefs, ensuring smooth campaign execution and conducting follow‑ups to maintain strong partnerships.
• Working closely with the Senior Manager, optimize all aspects of the Survival Gifts program for both new and existing supporters. This includes but is not limited to the Survival Gifts website, as well as all print, email, digital and out‑of‑home media campaigns including:
  • Multi‑channel campaigns
  • Urgent appeals in the event of an emergency that aligns with Survival Gifts
  • Integration with Retention activities where applicable
• Develop regular cadence of solicitation and stewardship touchpoints to supporters of emergency‑specific campaigns, providing relevant updates and opportunities for additional gifts by leveraging insights and updates from stakeholders.
• Assist in developing and executing email campaigns with multiple web assets and advising internal teams on best practices for optimization. Project‑manage the development and implementation of stewardship touchpoints (primarily through email) for annual giving donors.
• Identify opportunities for testing and innovation to enhance campaign performance, incorporating market trends into stewardship and appeal strategies.
• Project‑manage the periodic update of supporter thank you letters, including digital autoresponders and tax receipt letters for annual giving campaigns.
• Foster collaboration by coordinating with internal teams to support integrated fundraising opportunities.
• Participate in planning and strategy sessions for the Individual Giving program.
• Explore best practices and learning from other UNICEF National Committees (NatComms) to incorporate into UNICEF Canada programs.

Data Analysis, Reporting, and Expense Management (30%)

• Review weekly gift reports and dashboards to monitor trends and identify insights.
• Provide ongoing reporting and analysis for each fundraising activity/program, including budget‑to‑actual expense and revenue tracking, campaign performance, and audience retention. In collaboration with the Senior Manager, recommend corrective actions to optimize revenue and expense ratios.
• Ensure data accuracy and integrity by adhering to organizational business rules.
• Collaborate with the Digital Innovation & Technology team to request and set up appeal codes for campaign tracking.
• Develop post‑campaign analyses and recommend improvements for future initiatives.
• Lead testing strategies for email and direct mail campaigns to ensure continuous optimization.
• Pull, interpret and present data and reports, applying strong analytical and project management skills to prioritize and manage multiple projects.
• Contributetoannual planning, budgeting, goal setting and team processes.
• Track work and spending against budgets for both projects and the overall program.
• Review and approve invoices for accuracy before submission.

Administration (20%)

• Track and process all invoices for the Renewal and Survival Gifts portfolios.
• Maintain records of marketing campaign samples, cataloging them for historical tracking and testing purposes.
• Present weekly status updates on key program areas.
• Develop project plans, including workback schedules and rolesand responsibilities, in collaboration with teammates.
• Manage deadlines by scheduling and monitoring tasks in Asana (cloud‑based project management tool), tracking timelines, proactively communicating with stakeholders and resolving potential issues.
• Schedule and lead meetings, capturing and communicating key take‑aways and actions.
• Serve as point of contact for external partners, including agencies and vendors.
• Act as an internal liaison among teammates and coordinate campaign reviews, approvals and feedback processes.

Qualifications

• A university degree, college diploma, or equivalent experience in marketing, business, or a related field.
• 3–5 years of experience in marketing communications or fundraising(email anddirect mail campaign experience an asset).
• Proven track record of executing successful direct response campaigns with measurable ROI.
• Strong organizational and time management skills with the ability to multi‑task and meet deadlines.
• Knowledge of data management, analytics and effective marketing best practices.
• Experience using a cloud‑based project management system, such as Asana.
• Results‑driven, detail‑oriented and able to follow through on timelines.
• Excellent written and verbal communication skills.
• Self‑motivated team player with a proactive approach, transparent communication style and collaborative mindset.
• Genuine interest in UNICEF Canada’s mission and work.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Experience with a constituent record management program such as Salesforce or Raiser’s Edge, digital marketing and/or French language skills (considered assets).

An Employer of Choice: What We Offer

UNICEF Canada is where diverse talentandpassion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive, ambitious, compassionate, and high impact.

Members of the UNICEF Canada team have access to the following employee benefits:

A ROBUST COMPENSATION PACKAGE

• Extended Health/Dental benefits, Healthcare Spending Account, and Wellness Account
• Life, AD and D, and Long‑Term disability insurance coverage
• Employer contributions (5%) to a Group Pension Plan
• Access to parental leave top‑up

A COMMITMENT TO WELLNESS

• Flexible-hybrid work environment to support the work‑life integration needs of our team
• Minimum 3 weeks of annual vacation (increases with time served) and 1 additional day per year of service (max 30)
  • 10 paid sick days and 2 personal days
• 9 to 11 employee wellness days – an additional series of pre‑set days off, given annually to further extend long weekends
  • Discounted rate for a GoodLife gymmembership
  • Access to an Employee and Family Assistance Program

A CULTURE OF LEARNING AND GROWTH

• Access to a comprehensive global learning platform with over 1600 courses, webinars and resources
• Internal leadership development, training, and mentorship programs that integrate Anti‑Racism and diversity, equity and inclusion principles
  • Opportunities to access both local and global stretch assignments

AN INCLUSIVE AND PURPOSE‑DRIVEN WORKPLACE

• Centrally located head office in mid‑town Toronto with satellite offices in Calgaryand Montreal
• Easily accessed by public transit and a short walk from several parking locations

A CHANCE TO DO MEANINGFUL AND LIFE‑CHANGING WORK

• Under the leadership of a dynamic, accomplished, and experienced executive leadership team, you’ll be part of a diverse and talented Canada team committed to creating meaningful impact while fostering an inclusive and supportive work environment.
• You’ll join a global UNICEF family with a shared commitment to impact the lives of children

Our Commitment to Inclusive Workplaces and Recruitment

UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion and accessibility. Requests for accommodation can be made at any stage of the recruitment process.