Senior Media Relations Strategist, Public Sector

Government of Alberta; Edmonton; On-site; CAD 82,000 - 108,000; Full time

Benefits offered by this job

Positive workplace culture and work‑l1

Job summary

The Government of Alberta is seeking a Senior Media Relations Advisor to support strategic media relations from its Edmonton office. This temporary, full-time role focuses on proactive outreach, media monitoring and advising senior stakeholders.

Key responsibilities include developing outreach strategies for national and international media, coordinating interviews and translated content, and mentoring junior staff within the Communications and Public Engagement division.

Qualifications

• University graduation in journalism, communications or a related field.
• 4 years of related experience.
• Experience with national and international media outlets.
• Strong written and verbal communication skills.

Responsibilities

• Monitor and analyze media trends and emerging issues and recommend proactive and reactive media relations approaches.
• Develop targeted media outreach strategies supporting government priorities across rural, national, international and specialty media.
• Use research and data to identify audiences, media sources and opportunities for effective outreach.
• Build and maintain media relationships and coordinate interviews, media roundtables and other targeted outreach.
• Coordinate translated and culturally appropriate content needed to support effective media engagement.
• Maintain detailed and up-to-date media outlet profiles and contact information, including circulation, audience and reach demographics, geographic coverage, publication frequency, languages and editorial focus.

Skills

Media relations

Outreach

Strategic communications

Project management

Education

Bachelor's degree in journalism, communications or related field

Job description

The Government of Alberta is seeking a Senior Media Relations Advisor to support strategic media relations from its Edmonton office. This temporary, full-time role focuses on proactive outreach, media monitoring and advising senior stakeholders.

Key responsibilities include developing outreach strategies for national and international media, coordinating interviews and translated content, and mentoring junior staff within the Communications and Public Engagement division.