Senior Marketing Operations Manager

eSentire; Remote; CAD 90,000 - 120,000; Full time

Job summary

A leading cybersecurity company in Canada seeks a Senior Marketing Operations Manager to drive its marketing strategies. The ideal candidate will oversee the MarTech stack and lead complex initiatives, ensuring alignment across marketing, sales, and stakeholders. With 8-10 years of experience in a B2B hyper-growth environment, this role requires expertise in Pardot and Salesforce, along with strong analytical and communication skills. The position allows for remote work with occasional travel to the office in Waterloo.

Qualifications

• 8-10 years of proven experience in Marketing Operations, preferably in a B2B hyper-growth environment.
• Deep hands-on experience with Pardot (Account Engagement) and Salesforce.
• Proficiency in PowerBI or similar BI tools to distill complex data.

Responsibilities

• Manage MarTech stack optimization and integration.
• Build and maintain lead management programs.
• Lead cross-functional initiatives ensuring on-time delivery.

Skills

Marketing Operations

Project Management

Data Analysis

Communication

AI Implementation

Education

Degree in Marketing or a quantitative discipline

Tools

Pardot

Salesforce

PowerBI

Clay

6sense

Job description

Role Overview

Senior Marketing Operations Manager will be the engine behind our go-to-market execution. You will be responsible for developing and refining the marketing operations function within a hyper-growth environment. This role isn't just about managing tools; it’s about GTM Engineering—architecting sophisticated data flows, leveraging AI to automate business processes, and building a transparent, data-driven culture.

The ideal candidate is a "builder" who can manage complex projects from conception to completion, aligning diverse stakeholders and prioritizing high-impact initiatives in a fast-paced environment.

Key Responsibilities

GTM Engineering & Systems Optimization

• Architect & Integrate: Manage the strategy, configuration, and optimization of our MarTech stack (Pardot, 6sense, Qualified, Salesforce).
• Advanced Orchestration: Utilize Clay and other GTM engineering tools to automate marketing workflows, enrich lead data, and create highly personalized at-scale motions.
• AI Implementation: Identify opportunities to augment and enhance existing business processes with AI to drive efficiency in content distribution, lead routing, and data cleansing.
• Lead Lifecycle: Build and maintain best-in-class lead management programs, including complex lead scoring, multi-touch attribution, and automated lead assignment.

Strategic Project & Stakeholder Management

• Cross-Functional Leadership: Act as the connective tissue between Marketing, Sales, and Channel to ensure GTM strategies are aligned and technically feasible.
• Stakeholder Management: Confidently manage relationships with senior leadership, presenting data-backed findings and gaining buy-in for operational shifts or new technology investments.
• Prioritization & Roadmap: Own the Marketing Ops roadmap; evaluate competing requests from various teams and prioritize projects based on their potential impact on revenue and scalability.
• Full-Cycle Project Management: Lead complex initiatives—from tool migrations to new lead-flow implementations—ensuring they are delivered on time, documented, and adopted by the end-users.

Data Governance & Execution

• Agency Management: Act as the primary technical point of contact for external agencies to ensure marketing programs are executed flawlessly and tracked accurately.
• Data Hygiene: Act as the steward of the marketing database, ensuring data cleanliness, completeness, and seamless flow across the tech stack.
• Performance Measurement: Develop transparent, real-time dashboards (PowerBI/Salesforce) tracking KPIs such as ROI, conversion rates, and pipeline velocity.

Qualifications

• 8-10 years of proven experience in Marketing Operations, preferably in a B2B hyper-growth or public company environment.
• Technical Mastery: Deep hands-on experience with Pardot (Account Engagement) and Salesforce.
• GTM Toolkit: Proven experience using Clay for data enrichment and workflow automation.
• Project Management: Demonstrated ability to lead cross-functional projects, manage timelines, and navigate the needs of multiple stakeholders simultaneously.
• Analytics: Proficiency in PowerBI or similar BI tools to distill complex data into actionable executive insights.
• Tech stack integration: Experience managing integrations across MarTech, RevOps, SalesOps, and external vendors.
• Experience with ABM platforms (6sense), content analytics, and intent data tools.
• Relevant Certifications – Salesforce, Pardot, 6sense.
• Education: Marketing or a quantitative discipline (Statistics, Engineering, Finance).
• AI Fluency: Experience implementing AI tools (LLMs, automation agents) to optimize marketing workflows.
• Communication: Exceptional verbal and written skills; able to translate technical "MarTech" speak into business value for non-technical stakeholders.
• Mindset: A "problem-solver" who can troubleshoot technical debt while maintaining a high-level strategic view of the business.
• Please note: If the selected candidate is eligible to work remotely, occasional travel to our head office in Waterloo will be required.