Senior Marketing Manager: Subscriptions Growth & Analytics

The Successful Investor; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading investment firm in Toronto is seeking a Senior Marketing Manager to spearhead brand and customer acquisition strategies. This role involves developing integrated marketing strategies to optimize customer engagement and drive subscriptions, with a strong emphasis on digital marketing. Ideal candidates will have over 5 years of experience in subscription marketing, exceptional project management skills, and proficiency in digital analytics. The position offers a hybrid work environment, combining in-office and remote work.

Benefits

Hybrid work environment

Professional development opportunities

Qualifications

• 5+ years in subscription or print/email marketing with a strong digital background.
• Experience developing marketing strategies in line with business goals.
• Strong understanding of digital and traditional marketing integration.

Responsibilities

• Develop and execute marketing strategies to drive subscriptions and engagement.
• Manage multiple teams and oversee performance evaluations.
• Conduct analysis of KPIs and A/B testing for marketing campaigns.

Skills

Digital marketing expertise

Project management

Analytical skills

Strong communication skills

Education

Bachelor's degree in Business/Marketing

Tools

Google Analytics

PPC platforms

Job description

A leading investment firm in Toronto is seeking a Senior Marketing Manager to spearhead brand and customer acquisition strategies. This role involves developing integrated marketing strategies to optimize customer engagement and drive subscriptions, with a strong emphasis on digital marketing. Ideal candidates will have over 5 years of experience in subscription marketing, exceptional project management skills, and proficiency in digital analytics. The position offers a hybrid work environment, combining in-office and remote work.