Senior Marketing Manager - Performance Marketing

Zensurance; Toronto; Hybrid; CAD 115,000 - 130,000; Full time

Job summary

A leading InsurTech company in Toronto is seeking a strategic leader for their paid search marketing initiatives. You will manage budgets, optimize campaigns on Google Ads, and extract insights using analytics tools. With over 5 years of experience, you will drive customer growth and maximum ROI through innovative strategies. This position offers a competitive salary between $115,000 and $130,000, aligning with your experience in digital marketing and proven success in managing substantial ad spends.

Benefits

Flexible work environment

Home office allowance

Health and dental plans

Education assistance reimbursement

Team-building events

Qualifications

• 5+ years of hands-on experience managing paid search at scale.
• Proven track record of managing multi-million dollar annual spends.
• Expert at translating complex datasets into clear, actionable growth strategies.

Responsibilities

• Plan and execute high-impact campaigns across Google Ads.
• Analyze keywords and verticals; refine bidding strategies.
• Use Google Analytics to extract actionable insights.

Skills

Paid search management

Analytical skills

Budget management

Google Ads proficiency

Collaboration

Tools

Google Ads

Salesforce

Google Tag Manager

Job description

About Us

Zensurance is redefining commercial insurance for Canadian businesses.

As a leading InsurTech, we make getting the right coverage simple, fast, and accessible through a digital‑first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive.

Zensurance has been recognized for its rapid growth and industry impact:

• ✅ Deloitte’s Technology Fast 50 (2023, 2024, 2025)
• ✅ Deloitte’s Technology Fast 500 (2024, 2025)
• ✅ Top Insurance Employers (2022)

At Zensurance, we value ownership, collaboration, and innovation. Our team thrives on solving complex challenges, challenging the status quo, and making a real impact in an industry ready for change.

If you’re looking to build something meaningful in a fast‑growing, customer‑focused company, we’d love to hear from you!

Reporting to the VP of Marketing, you’ll be the driving force behind Zensurance’s number one acquisition channel.

Your mission is to lead and scale our most impactful marketing engine. You’ll manage significant budgets and leverage deep data insights to ensure we’re reaching the right customers at the right time.

We’re looking for a strategic leader to own our paid search strategy, optimizing our digital presence to drive customer growth and maximum ROI.

Responsibilities

• Strategic Management: Plan and execute high‑impact campaigns across Google Ads (Search, Display, YouTube) and other key digital channels.
• Performance Optimization: Continually analyze thousands of keywords and verticals. You’ll refine bidding strategies, ad copy, and landing pages to boost effectiveness.
• Data & Insights: Use Google Analytics and Looker to extract actionable insights. You’ll partner with BI and Engineering to sharpen our reporting and attribution.
• Technical Ownership: Manage our marketing tech stack (GTM, Salesforce) and stay current on new ad formats and platform updates.
• Testing & Innovation: Lead A/B testing across all campaign elements and experiment with emerging platforms to find new growth opportunities.
• Cross‑Functional Collaboration: Align paid strategies with broader marketing goals and regularly communicate performance wins to the wider team.

Requirements

• Experience: 5+ years of hands‑on experience managing paid search at scale.
• Budget Mastery: Proven track record of managing multi‑million dollar annual spends.
• Technical Skills: Deep proficiency in Google Ads, GTM, and Salesforce.
• Analytical Mindset: Expert at translating complex datasets into clear, actionable growth strategies.
• Proactive Growth: A natural curiosity for testing new tools and staying ahead of digital marketing trends.

$115,000 - $130,000 a year

At Zensurance, we hire for talent and potential.

The salary range for this role is $115,000 to $130,000, not including the annual discretionary bonus and any additional performance‑based incentives.

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees may also be eligible for performance‑based case incentive awards.

Benefits & Perks at Zensurance

When our people thrive, so does our business. That’s why we offer a flexible, people‑first work environment designed to support your well‑being, growth, and success.

• 💻 Work Your Way
• • Remote‑first setup for added flexibility
• • Home office allowance to create a comfortable workspace
• • Top‑tier tech: "Office in a box" with all necessary tech equipment
• • Half days before public holidays: Enjoy half days before long weekends
• ❤️ Your Health, Your Way
• • Flexible health and dental plans for families, including mental health support
• • Health & personal spending accounts to invest in wellness your way
• • Parental leave top‑up, because family comes first
• 🚀 Investing in Your Growth
• • Education assistance reimbursement for courses, conferences, books, and memberships
• • Opportunities to learn from industry experts and grow your career
• 🤝 Staying Connected
• • Weekly Friday huddles to share updates and connect across teams
• • Virtual & in‑person team‑building events to strengthen our culture

We’re building something special. Come be a part of it!

Who We Are

Business is hard work, but insurance doesn’t have to be!

We empower business owners with simple, tech‑driven insurance solutions through our online platform.

Our success is fueled by our team‑oriented culture and four core values:

• DELIVER –We set ambitious goals and achieve them.
• INCLUDE–We foster an open and safe space for all.
• INTEGRITY–We do what’s right.
• INVENT–We create straightforward, innovative solutions.

AI Tools and Your Interview

We know AI is a valuable tool, and you’re welcome to use it to prepare for your interview. However, please don’t use AI assistants during the live interview itself. We want to have an authentic conversation with you, and using AI during the interview could affect our evaluation of your suitability for the role.

Just so you know, we use an AI scribe to help us take notes and review interviews, ensuring a fair and clear process.

Diversity & Inclusion

Zensurance celebrates diversity and is committed to creating an inclusive environment. We welcome applications from all backgrounds and provide accommodations throughout the hiring process. If you need support, let us know, we’re here to help.

Thank You

We review every application with care to find the best fit for our team.

While we may take a little time to get back to you due to the high volume of applications we receive, know that a real human (not a bot!) is reviewing yours. We appreciate your patience and can’t wait to learn more about you!