Senior Marketing Manager Ophthalmology

Biocon Biologics; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading company in the biosimilars sector seeks an Ophthalmology Senior Marketing Manager to drive brand awareness and business growth. This pivotal role collaborates with cross-functional teams and requires extensive marketing experience in the pharmaceutical field to develop innovative strategies that enhance patient engagement and market penetration.

Qualifications

• 7+ years of marketing experience in pharmaceutical or biotech industries.
• Strong background in launching new products and market development.
• Demonstrated expertise in biosimilars or biologics.

Responsibilities

• Develop and implement brand marketing strategies for the Ophthalmology portfolio.
• Lead execution of product launch plans and brand messaging.
• Analyze market trends and competitor activities.

Skills

Brand marketing

Strategic thinking

Analytical skills

Cross-functional collaboration

Problem solving

Communication skills

Education

Bachelor’s degree in business administration, Pharmacy, Life Sciences

MBA or MPH

Job description

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At Biocon Biologics, we are creating a model for the future of healthcare for all. We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives and we do this by fostering a culture of affordable innovation, patient centricity, and disruptive thinking. We are a multicultural global company where employees have a purpose and passion to collaborate closely with partners and patients. We have a long-term commitment to bring high quality affordable biosimilars to patients all over the globe. We have proven end to end expertise from clone development, manufacturing, clinical development, regulatory approvals to commercialization.

Position Purpose :

The Ophthalmology Senior Marketing Manager is responsible for developing and executing strategic marketing plans to drive brand awareness, market share, and business growth. This role will work closely with cross-functional teams, including Sales, Market Access, Medical Affairs, and Corporate Accounts, to ensure seamless alignment with Biocon Biologics commercial objectives.

This role will report to the newly created role of Franchise Head of Ophthalmology

Key Responsibilities for this role include :

• Develop and implement brand marketing strategies for the Ophthalmology portfolio.
• Lead the execution of product launch plans, brand positioning, and messaging across all key stakeholders.
• Collaborate with Sales, Market Access, and Medical Affairs to develop promotional materials and engagement strategies.
• Analyze market trends, customer insights, and competitor activities to drive data-driven decision-making.
• Drive the execution of multichannel marketing campaigns, including digital, social media, and field engagement initiatives.

Brand and Customer Engagement

• Build strong relationships with key opinion leaders (KOLs), healthcare providers (HCPs), and industry stakeholders to enhance brand credibility.
• Lead the development and execution of medical conferences, symposia, and customer engagement events.
• Ensure alignment between marketing campaigns and customer needs in the ophthalmology market.

Field team support

• Develop and execute marketing tools, training materials, and sales aids to support field teams.
• Work closely with the Sales team to align marketing strategies with field execution.
• Conduct regular market and customer insights research to refine commercial strategies.

Performance Measurement & Customer Insights

• Track and analyze key performance indicators (KPIs) to measure the impact of marketing initiatives.
• Conduct competitive analysis and market research to identify opportunities for growth.
• Utilize data-driven insights to optimize marketing campaigns and brand positioning.

Qualifications for this role :

7+ years of marketing experience in pharmaceutical or biotech industries, Ophthalmology experience is a strong asset, with a strong background in launching new products and market development.

Demonstrated expertise in biosimilars, biologics, or specialty pharmaceuticals is highly desirable.

Proven success in managing stakeholder relationships, developing growth strategies, and executing new product launches.

Skills :

Proven track record of brand marketing, product launches, and market development

Experience working cross-functionally with Sales, Medical Affairs, and Market Access, Patient support teams.

Strong strategic thinking, problem-solving, and analytical skills.

Ability to develop and execute multichannel marketing strategies.

Deep understanding of the Canadian healthcare landscape, including regulatory, market access, and payer environments.

Proficiency in financial planning, forecasting, business modeling and performance tracking.

Excellent interpersonal and communication skills, with a demonstrated ability to influence and collaborate with internal and external stakeholders.

Highly adaptable and capable of working in a fast-paced, dynamic environment.

Additional Skills & Requirements :

Strategic Thinking : Ability to conceptualize, implement, and manage complex marketing initiatives.

Industry Knowledge : Understanding of the ophthalmology market and competitive landscape.

Education

Bachelor’s degree in business administration, Pharmacy, Life Sciences, or a related discipline.

Advanced degrees (MBA, MPH) or certifications in project management are an asset.

Location and Travel

Location : Canada

Travel : Up to 30% travel within Canada and internationally, as required.

Biocon Biologics is an Equal Opportunity, EEO / Affirmative Action Employer committed to excellence through diversity. All qualified applicants will receive consideration for employment without regard to, and no employee shall be discriminated against because of their race, color, religion, age, sex (including pregnancy), national origin, disability, genetic information, status as a protected veteran or any other characteristic protected by applicable federal, state or local law.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Sales, and Health Care Provider

Biotechnology Research and Pharmaceutical Manufacturing

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