Senior Marketing Manager, Microfluidics

Fluidigm; Markham; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading life sciences company in York Region is seeking an experienced Senior Marketing Manager to develop marketing strategies for qPCR and NGS products. The ideal candidate will have over 10 years in marketing within the life sciences, possess strong interpersonal and analytical skills, and be adept at executing multi-channel campaigns. This role offers a significant opportunity to influence market growth and contribute to advancements in human health.

Qualifications

• At least 10+ years of experience in a marketing role in the life science industry.
• Strong understanding of qPCR and NGS technologies and applications.
• Excellent presentation and problem-solving skills.

Responsibilities

• Develop and execute integrated marketing programs on qPCR and NGS library preparation products.
• Design and run market-specific marketing campaigns.
• Collaborate with product management and regional marketing.

Skills

Outbound marketing

Marketing collateral creation

Knowledge of marketing metrics and KPIs

Creative and data-driven mentality

Interpersonal skills

Education

BA/BS in molecular biology or related discipline

MBA or equivalent business education

Job description

Job Description

Would you like to join an innovative team driven by a bold vision unleashing tools to accelerate breakthroughs in human health?

It is an extraordinary time for Standard BioTools. Our technology is empowering customers to improve life through comprehensive health insight. We invite you to join a leading provider of indispensable life sciences tools that is accelerating global research on multiple frontiers of human health.At Standard BioTools, we are building a positive culture where our people can do the best work of their careers, informed, and influenced by our core behaviors:

• Keep customers front and center in all of our work
• Be accountable and deliver on commitments
• Drive continuous improvement
• Be collaborative and work as one team: fostering communications in a learning, coaching, and helpful environment

Standard BioTools is looking for an inspired and energetic SeniorMarketing Manager to develop and execute integrated marketing programs on qPCR and NGS library preparation products that will build awareness and convert opportunities in the research and diagnostics markets. This Marketing Manager will play a vital role in the growth of our Microfluidics Business

Description:

• Create anddevelop of marketing strategies and creation of actionable marketing programs to drive high value sales leads and profitable revenue.
• Design and run market- and segment- specific marketing campaigns in partnership with Product Management and other key stakeholders.
• Build effective relationships with Product Management, R&D, Commercial and other key functions to ensure a successful launch and adoption of new products.
• Collaborate with regional marketing colleagues to deploy your programs into their territories.
• Work with marketing staff to manage projects, resources, and timelines to meet objectives on time and on budget.
• Capture and use metrics to analyze tactical performance to improve ROI and optimize programs.
• Manage projects agencies, resources, and timelines in order to meet objectives on time and on budget.

Minimum Qualifications:

• Skillful in the art and science of marketing, from digital to traditional, with an emphasis on outbound marketing.
• Experienced in creating marketing collaterals and assets.
• Knowledgeable on marketing metrics and KPIs.
• Equally creative and data-driven, adept at delivering ideas, content, and metrics.
• Motivated by turning leads into opportunities, opportunities into customers, and customers into evangelists for Standard BioTools.
• Inspired by our customers – and their contributions to biological discovery and improving human health.
• A self-starter that is able to take projects from strategy through execution with a high attention for detail.
• A BA/BS in molecular biology or related discipline, with at least 10+years of experience within a marketing role in the life science industry.
• An advanced degree is preferred; MBA or equivalent business education a plus.
• A strong understanding of qPCR and next generation sequencing (NGS) technologies and applications and associated customer needs in both translational research and diagnostics markets.
• Excellent interpersonal, customer orientation, presentation and problem-solving skills.
• A great track record of developing and executing highly-successful multi-channel marketing campaigns with demonstrable results.
• The ability to develop and deliver differentiated value propositions with consistency and clarity across the commercial organization and customer base.
• A belief that collaboration among multiple partners is the key to delivering great, highly-impactful marketing programs.

Ready to join an industry leader with a bold and ambitious mission that is enabling advancements in human health? Apply online with your resume!

Standard BioTools is an equal opportunity/affirmative action employer. We will consider all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.