Senior Marketing Manager, Learning Systems

Royal Conservatory of Music; Toronto; Hybrid; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Travel opportunities

Job summary

The Royal Conservatory (RCM) is seeking a Senior Marketing Manager, Learning Systems, to translate strategy into integrated campaigns and product launches. This role partners with Learning Systems leadership and cross-functional teams to drive adoption, revenue, and market awareness across domestic and international markets.

You will manage day-to-day planning, coordinate withProduct, Data, and Finance teams, and ensure on-brand, timely execution of initiatives with a focus on measurable

Qualifications

• 5+ years of experience in marketing or education/digital learning sectors.
• Experience developing and executing product marketing strategies.
• Experience assisting with marketing budget tracking or coordination.
• Post-secondary education in business, marketing, or a related discipline.
• Knowledge of marketing fundamentals, brand management, and digital marketing.

Responsibilities

• Develop and translate marketing strategy into integrated campaigns and programs.
• Support go-to-market planning for Learning Systems products and publications.
• Create messaging and value propositions for target audiences.
• Contribute to sales collateral, digital assets, and promotions.
• Track campaign performance and help optimize tactics against KPIs.

Skills

Marketing experience

Product marketing

Budget tracking

Cross-functional collaboration

Analytical skills

Communication

Education

Bachelor's degree in business/marketing

Job description

The Royal Conservatory is one of the largest and most respected music education institutions in the world, providing the definitive standard of excellence in curriculum design, assessment, performance training, teacher certification and arts-based social programs.
Whether at our schools, at Koerner Hall or within our corporate administration, please see the job postings below for opportunities to join our team.

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Job Title

Job Type

Full-time

Location

The Royal Conservatory - Toronto, ON M5S 1W2 CA (Primary)

Job Description

The Royal Conservatory (RCM) is one of the largest and most respected music education institutions in the world, providing the definitive standard of excellence in curriculum design, assessment, performance training, and teacher certification. Graduates from its two performance training programs, The Glenn Gould School and The Phil & Eli Taylor Performance Academy for Young Artists, regularly perform on major international stages. The RCM is also a leader in the development of early childhood education programs and arts-based social programs, and presents a diverse range of concerts featuring the finest Canadian and international artists in its magnificent performance space, Koerner Hall. Please visit www.rcmusic.com for more information.

What is the Opportunity?

The Senior Marketing Manager, Learning Systems, is a senior execution-focused member of the RCM’s Learning Systems division and Marketing and Communications team. The Learning Systems portfolio includes the RCM Certificate Program, Smart Start (RCM's early childhood education program offering), and RCM publications.

Reporting to the Senior Director, Marketing, this role is responsible for translating marketing strategy and business priorities into integrated campaigns, product launches, channel activations, and marketing programs that drive product adoption and usage, increase sales revenue, and strengthen awareness of RCM’s education portfolio across domestic and international markets.

The Senior Marketing Manager will own the day-to-day planning, coordination, delivery, and optimization of marketing initiatives across the Learning Systems portfolio. While leading and supporting the Marketing Coordinator for Learning Systems, this role will also work closely with Learning Systems leadership and cross-functional partners in Business Development, Product, Data, Finance, and centralized Marketing, ensuring campaigns and programs are effectively executed on time, on budget, on brand, and against agreed-upon objectives.

The successful candidate will bring strong project and campaign management capabilities, hands‑on product marketing experience, excellent cross-functional coordination skills, and the ability to move complex initiatives from planning through execution. This role is well suited to a marketing leader who thrives in a fast-paced, multi‑stakeholder environment and is accountable for turning strategy into high‑quality, measurable execution.

Main Duties & Responsibilities

Marketing Execution & Strategic Support

• In collaboration with the Senior Director, Marketing and the broader marketing team, support the development and execution of marketing strategies, campaigns, and tactics aligned with Learning Systems business objectives to drive product adoption, increase sales revenue, and grow awareness of RCM’s education portfolio.
• Work with Learning Systems leadership to translate business goals into actionable marketing plans and campaign deliverables.
• Collaborate with colleagues across RCM’s centralized marketing team to ensure alignment with brand strategy and guidelines, and to identify opportunities for cross-promotion and synergy across programs.
• Act as a collaborative partner to Business Development, Product, and Finance teams to ensure marketing activities support business priorities.
• Monitor industry trends in music education, digital learning, consumer behaviour, and product marketing, contributing insights to inform campaign development.

Product Marketing Support

• Support go-to-market planning and execution for key Learning Systems products and programs, including Smart Start, The RCM Certificate Program, Publications, Exams, and Digital Offerings.
• Work with Product Managers and Business Development team to develop clear messaging and value propositions for target audiences, including students, parents, teachers, and institutional partners.
• Support the development and execution of retail and merchandising campaigns in collaboration with RCM’s dealer and distributor network.
• Assist in the creation of sales and marketing collateral, including brochures, digital assets, and promotional materials.

Content Development & Execution

• Work with subject matter experts across the Learning Systems portfolio to translate product value propositions into audience‑specific content.
• Develop and adapt marketing content across multiple channels, including sales collateral, presentations, social media, and web content.
• Ensure consistency of messaging and alignment with broader campaign strategies.

Performance Measurement & Reporting

• Support tracking and analysis of marketing campaign performance, using data and insights to help refine tactics and improve outcomes against KPIs.
• Assist in marketing budget tracking and coordination for assigned initiatives and product lines.

Perform other duties as assigned.

Job Requirements

What We're Looking For

• 5+ years of experience in marketing, preferably in education, publishing, or digital learning sectors.
• Experience supporting the development and execution of product marketing strategies.
• Experience assisting with marketing budget tracking or coordination.
• Post‑secondary education in business administration, marketing, or a related discipline.
• Knowledge of music education and the music learning market is an asset.
• Strong understanding of marketing fundamentals, including brand management, product lifecycle, go‑to‑market execution, and digital marketing.
• Experience working with both digital and physical product marketing.
• Strong analytical skills with the ability to interpret data and support actionable insights.
• Solid project coordination and organizational skills.
• Ability to work effectively in fast‑paced, evolving environments.
• Strong communication and interpersonal skills.
• Passion for music education and familiarity with RCM’s mission and programs is an asset.

Salary Range

• $80,000 - $90,000 per annum.

Additional Information

• Hybrid work arrangement, working on‑site at minimum 2 days per week, inclusive of all staff Community Days.
• This role has one (1) direct report: Marketing Coordinator, Learning Systems.
• Office environment with occasional requirements to work outside of regular office hours.
• Up to 15% of travel may be needed for this role to occasionally support conferences, events, dealer relationships, and other partnerships.
• Extended periods of sitting and computer use.
• This opportunity is for an existing vacancy.
• AI Disclosure: AI is not being used to screen, assess, or select applicants.

The RCM is committed to fostering an inclusive, equitable and accessible workplace. In accordance with the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act, 2005, and the RCM’s Human Rights, Inclusion and Equity Policy, accommodation will be provided at any stage of in the recruitment and selection process. Applicants are asked to make their accommodation needs known when they have been contacted for an interview.