Senior Marketing Manager, Field and Channel Marketing, Middle East

Ciena; Canada; Remote; CAD 90,000 - 120,000; Full time

Job summary

A global technology leader is seeking a Senior Marketing Manager for the Middle East. This critical role involves developing and executing strategic marketing plans to drive brand awareness and revenue growth. The ideal candidate has over 15 years of experience in marketing within the technology or telecommunications sectors. This position is focused on creating effective marketing strategies aligned with business objectives, ensuring strong ROI and supporting sales goals.

Qualifications

• 15+ years of experience in marketing, focusing on technology or telecommunications.
• Proven experience in developing successful marketing programs in the ME region.
• Fluency in English; proficiency in Arabic or other regional languages is a plus.

Responsibilities

• Develop and implement a comprehensive marketing strategy for the ME region.
• Conduct market analysis and understand the competitive landscape.
• Develop and manage the regional marketing budget.

Skills

Telecommunications understanding

Communication skills

Analytical skills

Education

Bachelor's degree in marketing, business, or related field

Job description

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

Ciena may well be the most important technology company you have never heard of. The innovations that wow us (driverless cars), and those we now take for granted (the ability to mobile stream your favourite show) are the products of ingenuity from some brilliant and forward-thinking companies. But those companies rely on Ciena, another vanguard of innovation, to create and advance the underlying networks that bring their breakthroughs to our doorsteps. VR, AI, IOT, 5G … literally none of it would be possible without the mind-boggling technology that makes the internet itself work. For more than 25 years, Ciena has been the global leader in networking strategy, and our technology has been part of the critical infrastructure running within the most advanced companies in the world.

SCOPE OF RESPONSIBILITIES

This role reports to the Senior Director, International Field and Partner Marketing, but has a strong dotted line into the sales leadership team.

The Senior Marketing Manager, (an Individual Contributor) Middle East, is a critical role which functions as a tightly aligned strategic member of the Ciena field and partner sales team. The role has responsibility for developing and executing the regional strategic marketing plan to drive brand awareness and support revenue growth within the region. This person will work closely with the sales team, partners, and other stakeholders to achieve regional business objectives.

This person has direct responsibility for the creation and execution of the marketing plan, which includes but is not limited to, developing regional programs and campaigns, supporting industry and Ciena hosted events, and engaging with our regional resellers and Carrier Managed Service partners to develop joint go to market programs. All with a close eye on ensuring strong ROI and supporting sales in achieving their strategic goals.

Strategic Marketing Planning:

• Develop and implement a comprehensive marketing strategy for the ME region, aligned with Ciena's global marketing strategy and regional business goals.
• Conduct market analysis, identify key target audiences, and understand the competitive landscape within the ME region.
• Develop and manage the regional marketing budget and allocate resources effectively.
• Define and track key performance indicators (KPIs) to measure marketing program effectiveness.

Account-Based Marketing (ABM):

• Identify and prioritize key strategic accounts within the ME region.
• Develop and execute targeted ABM campaigns to drive engagement and revenue within these accounts.
• Collaborate with sales teams to personalize messaging and tailor marketing activities to individual account needs.

Partner & Reseller Marketing:

• Develop and execute joint go-to-market (GTM) strategies with key partners and resellers in the ME region.
• Provide marketing support, training, and resources to partners to enable them to effectively promote Ciena solutions.
• Manage partner marketing programs and ensure alignment with Ciena's brand and messaging.
• Maximise ROI and MDF investment.

CANDIDATE PROFILE

• Strong understanding of the telecommunications, datacenter and networking landscape in the Middle East region.
• Bachelor's degree in marketing, business, or a related field.
• 15+ years of experience in marketing, with a focus on the technology or telecommunications industry.
• Proven experience in developing and executing successful marketing programs in the ME region.
• Proven interpersonal skills with a track record of achieving results through alignment of cross-functional and multi-divisional activities in a highly collaborative, team-oriented, and fast-paced environment
• Strong project management, organization, planning and implementation skills for multiple deadline driven activities
• Channel marketing experience and mindset essential.
• Experience with Account-Based Marketing (ABM) principles and execution.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving skills.
• Fluency in English is required; proficiency in Arabic or other regional languages is a plus.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

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