Senior Marketing Manager, Collector Engagement (AIR MILES)

BMO Financial Group; Toronto; On-site; CAD 86,000 - 160,000; Full time

Job summary

A leading financial services company is seeking a Senior Manager, Collector Engagement in Toronto. This role involves developing strategies across the AIR MILES program to enhance collector engagement through tailored multi-channel experiences. Candidates should have substantial experience in marketing communications and team leadership, with a competitive salary ranging from $86,000 to $160,000 per year based on experience.

Benefits

Health insurance

Tuition reimbursement

Retirement savings plans

Discretionary bonuses

Other perks and rewards

Qualifications

• 5-7 years of relevant work experience in promotions and marketing communications.
• 5+ years of supervisory/management experience.
• Expertise in core marketing disciplines including research and planning.

Responsibilities

• Lead the development and execution of the Collector lifecycle strategy.
• Design a comprehensive top Collector Program for engagement.
• Oversee resource allocation and talent development in team.

Skills

Promotions and marketing communications experience

Supervisory/management experience

Negotation skills

Project management

Data and analytics expertise

Job description

Application Deadline: 12/07/2025

Location: 250 Yonge Street, Toronto, ON

Job Family Group: Customer Solutions

Position Overview

Reporting to the Lead, Engagement and Offers, the Senior Manager, Collector Engagement leads the earn strategy across the AIR MILES Reward Program – including all ways to earn. This role focuses on mapping and delivering a cross‑channel lifecycle strategy that drives earn at every stage of the program, from acquisition to top collectors. The Senior Manager builds scalable solutions and journeys that lift active collectors and increase weekly engagement through multi‑channel experiences tailored to each collector’s lifecycle stage.

Responsibilities

• Lead and direct the development and execution of the Collector lifecycle strategy, from acquisition to onboarding, nurturing and retention.
• Lead and design a comprehensive top Collector Program, including acquisition and engagement with the BMO credit card holders.
• Integrate with Partner Growth and Automation teams to build scalable partner‑growth solutions.
• People leadership and coaching – overseeing resource allocation, hiring, talent development and performance management.

Qualifications

• 5‑7 years of directly related work experience in promotions and marketing communications.
• 5+ years of supervisory/management experience.
• Significant experience launching fully integrated, multi‑channel strategies.
• Experience leading large, multidisciplinary teams.
• Expertise in core marketing disciplines – research, data and analytics, planning and implementation.
• Excellent project management, budget planning and forecasting skills.
• Deep knowledge of core marketing channels – promotions and direct‑to‑consumer.
• Strong experience managing complex, large‑scale multi‑channel campaigns.
• Experience managing agencies and strategic partnerships.
• Excellent negotiation, presentation and selling skills.

Salary

$86,000.00 – $160,000.00 per year. This range reflects the role’s responsibilities and may vary based on experience and location. Salaries may include a commission structure and performance‑based incentives.

Benefits

• Health insurance, accident and life insurance.
• Tuition reimbursement.
• Retirement savings plans.
• Discretionary bonuses and other performance‑based incentives.
• Other perks and rewards.
• More details: https://jobs.bmo.com/global/en/Total-Rewards

About AIR MILES: One of Canada’s most recognized loyalty programs with over 10 million active collector accounts across 300+ leading brands and thousands of locations. AIR MILES is a wholly‑owned subsidiary of the Bank of Montreal (BMO).

As a member of the AIR MILES team, you will be valued, respected, and supported to grow and make an impact. We provide in‑depth training, coaching, manager support, and network‑building opportunities to help you reach new milestones and broaden your skillset.

AIR MILES is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates throughout the selection process. To request accommodation, please contact your recruiter.