Senior Marketing Manager

WeShortlist; Vancouver; Remote; CAD 85,000 - 100,000; Full time

Job summary

A recruitment platform is seeking a Senior Marketing Manager to lead growth initiatives and optimize digital marketing strategies. This remote role focuses on building pipelines through various channels and requires 5 years of experience in performance growth. Candidates must demonstrate analytical skills and a self-directed work ethic. Competitive salary of CAD $85,000-$100,000 along with equity and benefits provided.

Benefits

Equity in the company

Unrestricted paid time off

Regular team retreats

Qualifications

• 5 years of experience in performance growth or digital marketing.
• Experience with Google Ads and Meta Ads.
• Excellent analytical skills to measure performance.

Responsibilities

• Own lead generation and candidate growth across channels.
• Design and run rapid growth experiments.
• Manage and optimize paid media performance.

Skills

Performance growth

Digital marketing

Google Ads

Meta Ads

Analytical skills

Self-directed

Tools

Airtable

Zapier

Pipedrive

Job description

This is a remote position.

This opportunity is brought to you by WeShortlist a recruitment platform designed to bring fairness & efficiency back to hiring. You can find out more below.

The Opportunity: Flint Healthcare Inc.

Were Flint and were transforming American healthcare

At Flint ( ) were solving one of the most urgent challenges in the United States a critical shortage of nurses and were doing it at startup speed. We connect world-class international healthcare professionals with hospitals ready to offer Green Card sponsorship creating life-changing opportunities for nurses and their families while strengthening healthcare systems across the country.

Backed by Y Combinator Haystack VC Audacious Ventures and others (investors in Airbnb DoorDash Instacart and Klarna) were a mission-driven fast-growing team working across 20 states. Were on track to serve over 100000 patients this year and recently closed a $4M round to scale our impact were just getting started.

If youre looking to do work thats fast-paced ambitious and genuinely life-changing then Flint is where youll do the most meaningful work of your career.

The Role: Senior Marketing Manager

Weve nailed the hard parts : visa sponsorship hospital demand immigration operations and fulfillment. What we need now is a growth-minded marketer who can turn attention into action . Youll work closely with our co-founder / VP Growth to turn experiments into pipelines and pipelines into real-world impact for a healthcare system that needs it.

This is a rare opportunity to build something from zero and see your work change thousands of lives .

What Youll Do

• Own Flints lead generation and candidate growth across performance content referral and reactivation / nurturing channels
• Design and run rapid growth experiments test fast fail fast scale what works
• Build and optimize high-converting nurture flows to move qualified leads through the funnel and re-engage dormant prospects when the time is right.
• Manage and scale paid media Google Meta and emerging platforms
• Own and improve cost per qualified lead and funnel performance scaling our impact while keeping costs under control
• Collaborate with recruiting operations and engineering to ensure smooth handoff from lead to placement
• Report regularly on metrics learnings and ROI we care about outcomes not vanity numbers

What Were Looking For

• 5 years of experience in performance growth or full-stack digital marketing
• Proven ability to run experiments and iterate quickly based on data
• Deep understanding of digital channels especially Google Ads and Meta
• Highly self-directed and entrepreneurial you figure things out and make things happen
• Excellent analytical skills comfortable owning CAC CPL conversion data and optimizing accordingly
• Strong communicator who can work cross-functionally and move fast
• Based in Canada (Vancouver strongly preferred)

Nice-to-Haves

• Experience marketing to international audiences or immigrant communities
• Comfort with no-code tools like Airtable Zapier or Pipedrive
• Startup or small team experience you thrive in ambiguity and own your outcomes

Why This Role Is Different

• Youll help hundreds of healthcare workers find a better life and solve staffing shortages at scale
• Youll have true ownership this is our first marketing hire and youll help build Flints full-scale marketing engine from scratch
• We move fast theres no red tape no big org inertia and your work will have immediate impact
• Youll work alongside a high-integrity founder-led team that cares deeply about the mission
• Youll grow with the company and help shape what Flint becomes next

Compensation & Benefits

• Base Salary : $85000-$100000 CAD
• Location : Remote (Canada-wide but Vancouver preferred)
• Benefits : Equity in the company unrestricted paid time off regular in-person team retreats.

If youre a builder at heart and a marketer by craft and you want your work to actually matter wed love to hear from you.

About WeShortlist

Were an AI-enabled recruitment platform bringing fairness back to the hiring process. We give every candidate a fair equal assessment : no matter your background school or network every application gets the same consideration. We review your experience skills and achievements in full with minimal bias and no rushed or unfair dismissals because a hiring manager was hungry. We help talented people get recognized simply for their talent.

Requirements

• 5 years of experience in performance growth or digital marketing
• 2 years of experience working hands-on with Google Ads or Meta Ads
• 2 years of startup or digital agency experience
• 1 years experience with building nurture flows & conversion journeys
• Proven ability to run experiments and iterate quickly based on data
• Demonstrably self-directed and entrepreneurial has initiated their own projects at work or beyond
• Excellent analytical skills measures their performance in terms of CAC CPA CPL or conversion rates
• Experience marketing to international audiences or immigrant communities
• Currently based in Canada

Required Skills:

5 years of experience in performance growth or digital marketing 2 years of experience working hands-on with Google Ads or Meta Ads 2 years of startup or digital agency experience 1 years experience with building nurture flows & conversion journeys Proven ability to run experiments and iterate quickly based on data Demonstrably self-directed and entrepreneurial has initiated their own projects at work or beyond Excellent analytical skills measures their performance in terms of CAC CPA CPL or conversion rates Experience marketing to international audiences or immigrant communities Currently based in Canada

Employment Type: Full Time