Senior Marketing Manager

Pearle Hospitality; Hamilton; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading hospitality group based in Hamilton, Ontario is seeking a Senior Marketing Manager to shape the marketing strategy across multiple award-winning brands. The ideal candidate will have strong marketing experience, leadership skills, and a passion for hospitality. Responsibilities include campaign execution, content creation, and performance analysis to drive brand awareness and guest engagement. This role offers exciting opportunities for professional growth within the company.

Benefits

Discounts at Pearle Hospitality restaurants

Corporate GoodLife Fitness rates

Medical and dental benefits

Opportunities for professional growth

Qualifications

• Minimum 2 years of marketing experience, preferably in hospitality.
• Strong understanding of digital and print marketing channels.
• Exceptional creative writing and storytelling skills.

Responsibilities

• Develop and execute strategic marketing plans across venues.
• Monitor and analyze campaign performance using key KPIs.
• Mentor and manage a Marketing Coordinator.

Skills

Digital marketing channels

Creative copywriting

Project management

Social media marketing

Team collaboration

Education

Bachelor’s Degree in Business, Marketing, or Communications

Job description

Senior Marketing Manager

Pearle Hospitality

Pearle Hospitality is home to some of Ontario’s most celebrated restaurants, hotels, spas, and event destinations, including The Pearle Hotel & Spa, Elora Mill, Ancaster Mill, Cambridge Mill, Spencer’s, Bardo, and more. We create memorable hospitality experiences that bring people together through exceptional food, design, service, and storytelling.

We are looking for a Senior Marketing Manager who is passionate about hospitality and human connection, thrives in a fast-paced environment, and wants to help shape the marketing strategy for a collection of award-winning brands across Ontario.

Role Summary

Reporting to the Head of Marketing, the Senior Marketing Manager is responsible for developing and executing strategic, multi-channel marketing plans across several Pearle Hospitality venues. This role will act as a subject‑matter expert and cross‑functional leader, driving brand awareness, guest engagement, and revenue growth.

This is an exciting opportunity for an experienced multi-location Marketing Manager looking to step up, or a seasoned Sr. Marketing/Brand Manager seeking a dynamic role overseeing a diverse portfolio of iconic hospitality brands.

Key Responsibilities

Strategic Leadership & Campaign Execution

• Partner with the Head of Marketing to plan and execute comprehensive marketing campaigns.
• Build and manage campaign action plans across key channels including web, email, social, paid media, PR, events, and local marketing, aligned with budgets and the annual marketing calendar.
• Maintain a deep understanding of each brand’s identity, ensuring creative integrity and consistency across all touchpoints.

Content Creation & Brand Storytelling

• Develop and oversee content creation across venues (copywriting, design briefs, photo/video shoots, print collateral, social content, websites, and e‑blasts).
• Craft compelling storytelling that elevates guest experience and brand positioning.

Analytics & Performance Reporting

• Monitor and analyze campaign performance using digital analytics, sales data, and key KPIs.
• Prepare weekly and monthly reports for senior leadership, using insights to inform continuous improvement. (Training provided as needed.)

Cross‑Functional Collaboration

• Work closely with venue teams, operations, sales, culinary, events, and HR to support seamless planning, rollout, and post‑launch execution of marketing initiatives.
• Manage and grow social media channels for your portfolio of Pearle brands.

Partnerships, Vendors & Innovation

• Liaise with agencies, suppliers, and brand partners to ensure marketing deliverables are on track and on budget.
• Support research and identification of new brand partnerships that add value to Pearle Hospitality.
• Conduct seasonal innovation research, including competitor insights, pricing reviews, and idea sourcing from global hospitality leaders.

Team Leadership

• Mentor and manage a Marketing Coordinator, fostering growth, creativity, and strong output.

Qualifications & Skills

• Bachelor’s Degree in Business, Marketing, Communications, or a related field (preferred).
• Minimum 2 years of marketing experience (hospitality/restaurant/agency experience is an asset but not required for the right candidate).
• Strong understanding of both digital and print marketing channels.
• Exceptional creative copywriting and storytelling skills.
• Proficiency in email marketing, website content management, social media marketing, and basic paid media; SEO or website redevelopment experience is a strong plus.
• Highly organized, with the ability to lead multiple complex projects across multiple brands simultaneously.
• Collaborative team player with strong interpersonal skills and a genuine passion for food, drink, travel, and hospitality.
• Hands‑on experience in restaurants, hotels, bars, or events is an asset and will help you thrive in this role.

Why Work With Us?

• Discounts at Pearle Hospitality restaurants and venues
• Corporate GoodLife Fitness rates
• Medical and dental group benefits
• Opportunities for professional growth within a rapidly expanding hospitality group
• Work with an inspiring team and some of Ontario’s most beloved culinary and hospitality brands