Senior Marketing Manager

Insight Psychological Inc.; Edmonton; Hybrid; CAD 67,000 - 90,000; Full time

Benefits offered by this job

Health and dental coverage

Wellness spending account

RRSP matching

Professional development subsidy

Paid health maintenance days

Hybrid work arrangement

Growth opportunities

Job summary

Insight Psychological in Edmonton is seeking a marketing leader to unite our brand family and drive growth. You will shape brand strategy, demand generation, and digital performance, translating strategy into positioning and campaigns that deliver measurable results.

You will lead omni-channel campaigns, optimize website performance, conduct market research, go-to-market for new services, and strengthen employer branding while building a high-impact marketing team.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 5+ years of progressive marketing experience with multi-brand and omni-channel strategy.
• Experience leading a team with direct reports.
• Proven track record of lead generation and conversion.
• Strong digital marketing and analytical skills incl. SEO/SEM, Google Analytics, Google Ads, and attribution/ROI measurement, with familiarity of GEO.
• Experience in B2C marketing.
• Solid grounding in brand development and content strategy with a varied and creative portfolio.
• Excellent persuasive writing and presentation skills.
• Proficiency with MS Office or Google Workspace and platforms like Canva, HubSpot, Mailchimp, Buffer, SurveyMonkey (or quick learner).
• Collaborative, cross-functional partner with strategic judgment and credible marketing decisions.

Responsibilities

• Brand strategy and positioning for Insight Psychological and sister brands.
• Omni-channel campaigns across digital, social, email, print, events, and community.
• Website strategy and conversion performance, incl. SEO/local search/GEO/paid digital ads.
• Market research, competitive insights, and KPI-driven growth decisions.
• Go-to-market strategy for new services and products.
• Lead generation and partnerships with referral partners and corporate clients.
• Employer branding to attract clinical and administrative talent.
• Oversee marketing team, budget, vendors, and external agencies.

Job description

Insight Psychological is a multi-award-winning psychological care provider that has been repeatedly recognized by the Globe and Mail as one of Canada's Top Growing Companies. For nearly 30 years, individuals, families, groups, and organizations have trusted us with what matters most: their mental health and well-being. We live our values every day as a Great Place to Work® certified organization, fostering a culture of care, inclusiveness, and integrity.

The Opportunity

We're looking for a marketing leader who can bring a family of trusted brands together and turn them into lasting growth. You'll shape our brand strategy, demand generation, and digital performance, translating our strategic direction into clear positioning, campaigns that deliver measurable results, market intelligence that informs growth decisions, and client engagement that drives conversions and builds lasting connection.

This full-time position reports to the COO, is based in EDMONTON, and offers a hybrid work-from-home-and-office option.

The Position Will Lead:

• Brand strategy and positioning for Insight Psychological, its sister organization, The Grief and Trauma Healing Centre, and their program brands, ensuring every client touchpoint reflects a clear, consistent, and trusted brand.
• Omni-channel campaigns across digital, social, email, print, events, and community, along with the content and social media presence that bring them to life.
• Website strategy and conversion performance, including oversight of our digital marketing partner for SEO, local search, GEO, and paid digital advertising to enhance Insight's visibility in search and AI-generated answers.
• Market research, competitive insights, and KPIs that shape marketing and growth decisions.
• Go-to-market strategy for new services, programs, and products, from validating demand to launch and beyond.
• Lead generation and relationships with referral partners and corporate clients, driving growth across both client services and workplace (B2B) solutions.
• Employer branding that attracts and retains top clinical and administrative talent.
• A marketing team, the marketing budget, service vendors, and external agency partners.

Skills and Qualifications:

• A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 5+ years of progressive marketing experience, including multi-brand and omni-channel strategy.
• Experience leading a team with direct reports.
• A proven track record of measurable results in lead generation and conversion.
• Strong digital marketing and analytical skills, including SEO/SEM, Google Analytics, Google Ads, and attribution and ROI measurement, with working knowledge of, or active learning in, Generative Engine Optimization (GEO).
• Experience in B2C marketing.
• A solid grounding in brand development and content strategy, with a varied and creative portfolio of work.
• Excellent persuasive writing and presentation skills.
• Proficiency in MS Office or Google Workspace and marketing platforms such as Canva, HubSpot, Mailchimp, Buffer, and SurveyMonkey (or the ability to learn quickly).
• Skilled at collaborating and building trust with cross-functional colleagues, navigating differing priorities and perspectives, and confidently guiding marketing decisions toward what is strategically sound and effective for the brand.
• A self-motivated, accountable, results-oriented approach, with strong business acumen and sound strategic judgment.
• Close attention to detail, accuracy, and quality.

Nice to Have/Assets:

• Marketing experience in healthcare, mental health, or regulated professional services.
• Grant or RFP proposal writing experience.
• Experience in B2B marketing.

Why Join Insight

• Salary: $67,000 - $90,000, based on experience.
• Flexibility: Option for a hybrid work-from-home-and-office arrangement.
• Comprehensive benefits: health and dental coverage, wellness spending account, RRSP matching, professional development subsidy, paid health maintenance days.
• Real impact: a meaningful voice on the leadership team and the opportunity to shape marketing across a portfolio of mission-driven brands, backed by organizations with a proven record of growth.
• Room to grow: ongoing professional development and real opportunities to expand your role and influence as Insight continues to grow.
• A culture that walks the talk: a Great Place to Work certified organization where people genuinely care for one another and pour their energy into transforming lives every day.