Senior Marketing Lead - Destination Brand & Engagement

Assiniboine Park Conservancy; Winnipeg; On-site; CAD 100,000 - 125,000; Full time

Job summary

A leading cultural and tourism organization in Winnipeg is seeking a Senior Manager, Marketing to drive brand awareness and audience engagement. This role involves leading a team, developing integrated marketing strategies, and collaborating with various stakeholders. The ideal candidate will have 7–10 years of marketing experience, a Bachelor’s Degree in a relevant field, and proficiency in digital marketing and analytics. The position is full-time and offers an opportunity to make a significant impact in a vibrant institution.

Qualifications

• 7–10 years of progressive experience in marketing, developing strategies.
• Experience with tourism or destination marketing campaigns.
• Strong proficiency with marketing analytics and CRM tools.

Responsibilities

• Develop and lead overall marketing strategy.
• Oversee integrated marketing planning across platforms.
• Collaborate with teams to promote programs and activities.
• Manage annual marketing budgets and agency work plans.
• Position APC as a top tourism destination using visitor insights.
• Oversee development and production of all marketing materials.
• Lead digital marketing strategy and analytics.
• Mentor and support the marketing team.

Skills

Digital marketing

Team leadership

Marketing analytics

Communication skills

Collaboration

Education

Bachelor’s Degree in Marketing or related field

Advanced certification in digital marketing

Tools

CRM tools

Digital advertising platforms

Job description

A leading cultural and tourism organization in Winnipeg is seeking a Senior Manager, Marketing to drive brand awareness and audience engagement. This role involves leading a team, developing integrated marketing strategies, and collaborating with various stakeholders. The ideal candidate will have 7–10 years of marketing experience, a Bachelor’s Degree in a relevant field, and proficiency in digital marketing and analytics. The position is full-time and offers an opportunity to make a significant impact in a vibrant institution.