Senior Marketing Executive

Kainos; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Kainos in Toronto is seeking a Senior Marketing Executive to own marketing plans aligned with commercial priorities for the Workday Services Practice. You will lead multi-channel campaigns to build brand awareness, support recruitment goals, and generate qualified leads feeding the sales pipeline.

You will report to stakeholders, manage budgets, coach a small team, and cultivate strategic partnerships with key players like Workday, Microsoft and AWS to shape plans and drive measurable business

Qualifications

• Significant relevant experience in marketing.
• Experience delivering integrated marketing campaigns from inception to evaluation.
• Experience with eDM, automation/nurtures, webinars, organic and paid social media, SEO, digital advertising and events.
• Experience partnering with sales/SDR teams to generate leads.
• Experience using CRM and marketing automation.
• Self-motivated, collaborative and resilient with a professional attitude.
• Ability to work in a team and manage competing priorities.

Responsibilities

• Develop and own marketing strategy, plans and budgets.
• Own campaigns and content across channels to drive brand awareness and lead generation.
• Report on ROI and effectiveness of campaigns to stakeholders across Marketing Tech and Ops.
• Develop strategic alliances with partners like Workday, Microsoft and AWS to shape plans and opportunities.
• Coach and develop a small team, building relationships with internal stakeholders at all levels.

Skills

Significant marketing experience

CRM & marketing automation

Campaign development & execution

Team coaching & development

Collaboration & stakeholder management

Communication skills

Education

Degree in Marketing or CIM

Tools

Marketo

CRM platforms

Job description

Join Kainos and Shape the Future

At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark? Join us and be part of something bigger.

As a Senior Marketing Executive at Kainos

You will develop and own marketing plans, campaigns or content programs that fully align with commercial priorities and sales plans to support growth and ambitions for the Workday Services Practice. Executing campaigns to generate brand awareness/support recruitment goals/generate leads to fuel the sales pipeline, reporting to key stakeholders within the business on success and delivery against goals.

Your Key Responsibilities Will Include

• Developing and managing strategy, plans and budgets – you will create, own and implement the strategy and marketing plan, aligned to commercial priorities, for BU/sector/product name/recruitment marketing. Managing your team you will ensure delivery is on time and within budget. You will own the marketing budget for BU/sector/product name/recruitment marketing.
• Owning, creating and activating campaigns and content – you will create, or guide the creation by your team of, campaigns and marketing content to drive brand awareness/support recruitment campaigns/generate leads to feed sales. You will ensure effective implementation of campaigns across a variety of channels to achieve objectives. Utilising a range of techniques across your team including eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising and physical events.
• Reporting, accountability and ROI – you will drive marketing effectiveness and ROI reporting on campaigns and activities utilising a transparent approach via evaluation and analysis. Working with colleagues across Marketing Technology and Ops you will optimise effectiveness and cascade learning through your team.
• Strategic alliances with Partners – you will develop and foster strong relationships with key partners like Workday/Microsoft/AWS to shape your plans and activities, staying abreast of trends to identify new opportunities to drive commercial benefit.
• Working as a team with a focus on developing and managing others – you’ll manage, coach and develop a small number of staff, with a focus on managing employee performance and assisting in their career development. You will build strong relationships with internal stakeholders of all levels across the business acting as a trusted advisor.

Minimum (essential) Requirements

• Significant relevant experience in marketing
• Professional qualification in marketing or specialised area (e.g. CIM)
• Experience in developing and implementing marketing/brand/communications campaigns that drive business results and meet objectives – from inception through to evaluation
• Demonstrable experience of marketing techniques including eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising and physical events; stays abreast of developments and willingness to coach/upskill team.
• Experience of working with sales/SDR teams to generate leads to fuel pipeline / subject‑matter experts to generate communications and brand content
• Experience of using CRM and marketing automation
• A self‑starter who is highly motivated, confident, focussed, disciplined with a drive to succeed, whilst upholding Kainos values
• We all work in teams here in Kainos – a proven ability to collaborate and work effectively in a team environment; can‑do attitude
• Show resilience and persistence with the ability to learn from mistakes plus guidance and coaching from colleagues
• Capable managing the workload of self and team while operating in a highly competitive and pressurised environment while meeting deadlines in accordance with business requirements
• Strong interpersonal, verbal and written communication skills
• Ability to cultivate ideas, utilising creative writing while holding to branding and messaging direction and strategy
• Ability to think ‘outside the box’
• Comply with all confidentiality and non‑disclosure policies and/or agreements and ensure security of information at all times.

Desirable

• Degree or Higher in Marketing, Communications or a similar, relevant discipline
• Experience of owning marketing or content for an area of business, product, or project
• Experience with Marketo is highly desirable
• Understanding of generating leads and managing them
• Good knowledge or experience in the technology industry and understanding of trends in order to shape plans and content.

Embracing our differences

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field. Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out. We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.