Senior Marketing Coordinator

Dahrouge; Edmonton; On-site; CAD 50,000 - 70,000; Full time

Job summary

A marketing firm in Canada seeks a skilled Marketing Coordinator. The role includes supporting brand development, managing social media, and analyzing marketing performance. Candidates should possess a Bachelor's degree and 3-5 years of relevant experience, including graphic design and campaign management. A collaborative attitude and strong time management skills are essential. This position is based in an office environment.

Qualifications

• 3-5 years of experience in marketing, specifically experience in graphic design.
• Experience managing social media platforms.
• Portfolio showing ownership of marketing materials.

Responsibilities

• Support the development of the brand voice for the company.
• Update and optimize website pages; manage SEO.
• Build investor decks and marketing materials.

Skills

Graphic design

Content creation

Social media management

Attention to detail

Time management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Wix

Adobe Suite

Microsoft Office

GA4

WordPress

Job description

Description

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Key Accountabilities

Content, Design & Brand

• Support the development of the ?brand voice? for Dahrouge
• Maintain brand guidelines, slide masters, map and figure styles, and template library
• Produce decks, one-pagers, case studies, factsheets, and proposal graphics
• Light video edit, web design and social creative; ensure NI 43- and disclosure standards on technical content
• Conduct research and ensure compliance with trademark and copyright laws to prevent infringement and maintain proper legal protection and registrations

Marketing Management

• Update and optimize website pages (Wix); manage basic SEO hygiene
• Own LinkedIn / X / Instagram cadence; write and schedule posts
• Coordinate marketing campaigns aligned with company objectives
• Conduct research on customer insights, competitive trends, and market data to support campaign development

Client & Project Marketing

• Build investor decks, brand guidelines, project comms kits, and conference handouts for clients
• Package and track billable deliverables
• Direct communications with stakeholders

Event & Trade Show Coordination

• Assist in organizing and promoting events, webinars, and trade shows to generate brand awareness and leads
• Facilitate appropriate marketing campaigns to promote Dahrouge before, during and after events
• Coordinate vendors (booth, print, video) and manage timelines / budgets.

Data Analysis, Reporting & Administrative Support

• Monitor and analyze key performance indicators (KPIs) to evaluate campaign success.
• Keep updated on industry trends and competitors to recommend strategy improvements.
• Oversee projects and adhere to budgets for marketing and sales initiatives, ensuring timely execution and cost-effectiveness.

Position Requirements

Requirements

Required

Education

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Experience

• 3-5 years of experience in marketing, specifically experience in graphic design, content creation and social media management.
• Experience with Microsoft Office software, WIX, Adobe Suite (or similar), GA4, LinkedIn, Twitter, Instagram, and Facebook.
• Comfortable editing themes / pages in Wix / WordPress, embedding forms and videos, adding tracking (GA4 / Tag Manager), and doing basic HTML / CSS tweaks. Not expected to build complex JavaScript apps or back-end features.
• Portfolio showing end-to-end ownership of : a deck, a web page or landing page, and 2-3 social posts or short videos.

Designations & Certifications

• Marketing certifications or Chartered Marketer (CM) are beneficial but not required.

Knowledge, Skills & Abilities

• Strong attention to detail, with excellent written and oral communication skills.
• Excellent interpersonal skills, and the ability to work in a collaborative team setting with a positive attitude.
• Enthusiastic, able to support and amplify our digital marketing strategy.
• Strong time management and organizational skills with the ability to handle multiple tasks and projects simultaneously.
• Strong understanding of intellectual property rights.

Working Conditions

• Primarily works in a standard office environment with minimal exposure to physical hazards.
• May encounter high-stress situations, especially when dealing with multiple projects and tight deadlines.
• This position requires that the candidate will be in front of a computer for long periods, up to 8 hours a day.
• Potential discomfort when working with computers for long periods may happen.