Senior Marketing Communications Specialist

Sony Electronics; Toronto; Hybrid; CAD 81,000 - 108,000; Full time

Benefits offered by this job

Annual bonus plan

Medical & dental benefits

Life insurance

Paid disability leave

Pension plan with company matching

Vacation time

Tuition reimbursement

Paid sick leave

Job summary

Sony Electronics Inc. in Toronto, Canada is seeking a Senior Marketing Communications Specialist to lead the development and execution of marketing communications strategies for Sony's Home Entertainment division, with a primary Canada focus and channel planning across the U.S.

and Canada. The role requires strong project management, cross-functional collaboration with retail, digital marketing, creative and CRM teams, and the ability to translate consumer insights into effective go‑to‑market

Qualifications

• BA/BS degree or equivalent experience.
• 2 to 4 years of experience in marketing communications or channel/retail marketing.
• Experience planning for Canada market and U.S./Canada channels.
• Retailer marketing planning, asset execution and sales alignment.
• Strong project management across briefs, timelines and budgets.
• Ability to track performance and derive learnings.

Responsibilities

• Canada market focus plus U.S./Canada channel marketing planning and execution.
• Integrated go-to-market planning across retail, digital marketing, creative, CRM, and channel programs.
• Partner with retailers to build annual marketing plans and review performance.
• Cross-functional coordination with stakeholders and timely delivery.
• Inform strategy with product, consumer, and market insights.

Skills

Marketing communications

Channel marketing

Retail marketing

Digital marketing

Integrated campaigns

PowerPoint

Excel

Word

Education

BA/BS degree

Tools

PowerPoint

Job description

Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer).

Join us on our mission to fill the world with emotion through the power of creativity and technology.

Sony Electronics has an exciting opportunity for a Senior Marketing Communications Specialist to work out of our Toronto, Canada offices and play a key role in the marketing communications planning and execution for Sony's Home Entertainment division.

Responsibilities

This role is responsible for supporting the development and execution of marketing communications strategies for Sony’s Home Entertainment business, with a primary focus on the Canada market and channel marketing execution across both the U.S. and Canada. The position helps translate business priorities, consumer insights, and retailer needs into effective go-to-market plans across retail, digital marketing, creative, and channel marketing programs. The role requires strong project management, cross-functional collaboration, retail/channel marketing experience, and the ability to evaluate program performance to inform future planning.

Senior Marketing Communications Specialist Responsibilities Include

• Canada market focus plus U.S./Canada channel marketing planning and execution
• Integrated go-to-market planning across retail, digital marketing, creative, CRM, and channel programs
• Partnering with retailers to build annual marketing plans, support execution and review ongoing reporting. Evaluate performance against objectives and translate results into actionable learnings for future planning.
• Cross-functional project management and stakeholder coordination.
• Understanding of the product market, target consumers, retailer dynamics, competitive landscape, and emerging trends to inform relevant marketing strategies.

Minimum Requirements

• BA/BS degree required or equivalent experience.
• 2 to 4 years of experience in marketing communications, channel marketing, retail marketing, digital marketing, or integrated campaign execution.
• Experience supporting Canada market planning and/or U.S. and Canada retail/channel marketing programs.
• Retailer/channel marketing experience, including planning, asset execution, promotional support, and sales alignment.
• Strong project management skills across briefs, timelines, stakeholders, assets, expense management, and cross-functional workstreams.
• Ability to track performance, summarize results, and identify actionable learnings.
• Strong communication, presentation, and copywriting skills.
• Ability to develop multi-channel strategies grounded in product, consumer, competitive, and market insights.
• Proactive, detail-oriented, and able to manage multiple priorities on tight timelines.
• Competency in PowerPoint, Excel, and Word.

The anticipated base pay range for this position is $58,375 to $77,833. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

In addition to a competitive base salary, this position is also eligible for an annual corporate bonus plan, which is based on company performance and is not guaranteed, and a comprehensive benefits package including medical (vision care) and dental benefits, life insurance, paid disability leave, defined contribution pension plan with company matching, vacation time, tuition reimbursement, paid sick leave time annually.

Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applications will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.