Senior Marketing Communications Manager (Content Marketing)

Intello Technologies Inc.; Toronto; On-site; CAD 86,000 - 130,000; Full time

Job summary

A leading health technology company in Toronto is seeking a Senior Marketing Communications Manager to develop B2B marketing strategies for health solutions. The ideal candidate will have extensive experience in content marketing and the ability to analyze data for optimizing campaigns. This position offers a salary range of $86,000-$130,000 along with a performance bonus and comprehensive benefits.

Benefits

Comprehensive total rewards package

Flexible benefits plan

Generous company matched pension

Qualifications

• At least 5 years of experience in B2B marketing, focusing on the public and private payor market.
• Proven track record in content marketing, including content strategy and editorial calendar management.
• Deeply curious with exceptional analytical abilities.

Responsibilities

• Develop impactful value proposition and messaging playbook.
• Enhance the content marketing strategy for health benefits management.
• Manage and maintain editorial calendar for consistent content delivery.

Skills

B2B marketing

Content marketing

Analytical abilities

Relationship building

Education

Post-secondary degree in relevant field

Tools

Content management systems

Marketing automation platforms

Job description

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Senior Marketing Communications Manager (Content Marketing)

Location: Toronto, ON, CA, M5J 2V5 Montreal, QC, CA Vancouver, BC, CA Winnipeg, MB, CA Edmonton, AB, CA Calgary, AB, CA Ottawa, ON, CA Quebec City, QC, CA

Jobs by Category: Health

Job Function: Health Solutions

Status: Full Time

Schedule: Regular

As a leading Canadian provider of health technology for Payors and Providers (Payviders), TELUS Health continuously strives to increase value creation, enable interoperability and positively impact health outcomes through our solutions. Our market-leading portfolio extends across the health value chain with robust, backend technology agnostically powering claims adjudication, electronic medical records (EMR) and pharmacy management solutions (PMS) connecting payors, providers and patients.

Our team and what we’ll accomplish together

Help bring TELUS Health’s best-in-class technology solutions into the hands of healthcare professionals as we work together to improve care for Canadians.

The TELUS Health Payor Marketing team supports technology enabling solutions across the public and private healthcare payor markets. Our suite of solutions include claim processing and adjudication platforms for drug, dental and extended health benefit claims, benefits selection, digital citizen/member navigation platforms and custom solutions for large complex deals. As the Senior Marketing Manager (Content Marketing) you will develop and execute comprehensive marketing strategies targeting both private and public sector B2B customers, managing integrated marketing campaigns, and driving market awareness for our healthcare solutions portfolio.

Our team is made up of passionate marketing professionals who believe they can make a difference in the lives of our customers. If you believe technology has an important impact on transforming healthcare for all Canadians, thrive in dynamic and evolving environments and are comfortable with managing complex and strategic marketing portfolios, then this is the role for you.

What you’ll do

Develop impactful value proposition and messaging playbook to effectively position TELUS Health solutions to public and private sector clients

Enhance the content marketing strategy for our health benefits management portfolio of products

Develop thought leadership strategy for speaking opportunities industry events, including the TELUS Health Annual Conference

Manage and maintain editorial calendar to ensure consistent content delivery

Create and distribute timely and relevant thought leadership pieces, including whitepapers, articles and newsletters, that resonate with their intended audience

Collaborate with subject matter experts to develop technical content

Build strong relationships and interlock with product and sales to ensure cohesive approach to market communications surrounding complex solutions and high profile partnership initiatives

Be prepared for out-of-the-box thinking and trialling different approaches to determine the optimal methods to foster collaboration and drive growth

What you bring

Post-secondary degree in relevant field and at least 5 years of experience in B2B marketing, with a focus on the public and private payor market

Proven track record in content marketing, including content strategy and editorial calendar management

Knowledge of Canadian healthcare environment and current TELUS assets and teams

Ability to take complex subject matter and distill it into easily digestible content

Deeply curious with exceptional analytical abilities and understand the importance of using data to make informed decisions about optimizing content and campaigns

Experience with content management systems and marketing automation platforms

Strong initiative to naturally drive and collaborate on projects from start to finish in a strategic manner, with the ability to coordinate multiple projects and initiatives at once

A growth mindset and feel highly comfortable operating in a fast-moving environment, facilitating cross‑functional teams to bring marketing initiatives and campaigns to life

Great‑to‑haves

• Bilingual in English and French
• Entrepreneurial spirit which will drive passionate ownership and responsibility for the business
• Self‑starter abilities with a collaborative mindset that enables you to organize and lead initiatives, overcome challenges, and build solutions
• Ability to navigate ambiguous and complex business challenges to find optimal solutions
• Self‑aware with the ability to give, take, and act on, feedback and boundary setting in a positive way
• Advanced knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.

Salary Range: $86,000‑$130,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance, experience and location. Additionally, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in‑office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

A bit about us

We’re a people‑focused, customer‑first, purpose‑driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high‑performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.

Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all team members whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery are subject to a Personnel Security Screening conducted through the Government of Canada.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our TELUS Health Care Centres to be fully vaccinated for COVID‑19.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.

Health

We’re looking for clinicians, programmers, product developers, sales and marketing people, customer support, and everyone in between. If you have a penchant for turning information into better health outcomes, then we want you to help us develop, implement and manage the most innovative healthcare solutions possible.

We are honoured to be recognized

21,166 Physicians using TELUS Health electronic medical records

140 million+ Health claims processed using TELUS Health solutions

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.