Senior Market Research Analyst

Wolters Kluwer; Toronto; On-site; CAD 75,000 - 95,000; Full time

Job summary

A leading tax and accounting firm in Toronto is seeking a Senior Marketing Analyst to enhance marketing performance through data analysis. This role requires collaboration with various teams and expertise in tools like Salesforce, Pardot, and Power BI. Candidates should possess a Bachelor’s degree and at least 5 years in marketing analytics. This position offers the chance to drive business growth through actionable insights.

Qualifications

• Minimum 5 years of experience in marketing analytics or related role.
• Salesforce certification is a plus.
• Strong experience in data visualization and reporting.

Responsibilities

• Evaluate the effectiveness of marketing programs across regions.
• Analyze marketing data to identify wins and roadblocks.
• Design and maintain dashboards in Salesforce and Power BI.
• Collaborate with teams to ensure data-driven decision-making.

Skills

Analytical skills

Communication skills

Collaboration

Problem-solving

Data visualization

Education

Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field

Tools

Salesforce CRM

Pardot

Power BI

Google Analytics

Job description

Position Overview

Wolters Kluwer Tax & Accounting is seeking a Senior Marketing Analyst to join our dynamic Marketing Operations team. This critical role will have hands‑on experience in Salesforce CRM, Pardot, and a strong ability to derive actionable insights from complex datasets. This role requires a strategic thinker who can collaborate across multiple teams to optimize marketing performance and drive business growth.

Key Responsibilities

Performance Management : Evaluate the effectiveness of marketing programs and strategies across regions (North America, EU, APAC), providing actionable insights to enhance campaign performance and ROI.

Data Analysis : Analyze Marketing data identify wins, roadblocks, and churn. Deliver feedback to Marketing and Demand Generation teams and recommend process improvements.

Reporting & Visualization :

• Design and maintain dashboards in Salesforce and Power BI for both team-level and executive-level consumption.
• Prepare monthly and ad hoc reports for marketing teams, executive leadership, and other stakeholders using Salesforce and other data sources translating complex data into clear, actionable insights.
• Collaborate closely with Demand Generation and Product Marketing Teams to drive marketing attribution and campaign effectiveness.

Collaboration : Partner with cross‑functional teams including Marketing, Sales, Product, and Customer Success to align strategies and ensure data‑driven decision‑making across global markets.

CRM & Automation Tools : Leverage Salesforce CRM and Pardot to track campaign performance, manage lead lifecycles, email reviews and support marketing automation initiatives.

Web Analytics : Use Google Analytics to monitor website traffic, user behavior, and conversion metrics, and integrate findings into broader marketing strategies.

Required Qualifications :

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.
• 5+ years of experience in marketing analytics or a similar role.
• Proficiency in Salesforce CRM and Pardot is a must. Salesforce certification is a plus.
• Strong experience with Power BI for data visualization and reporting.
• Solid understanding of Google Analytics and web performance metrics.
• Exceptional analytical and problem‑solving skills.
• Excellent communication and presentation abilities.
• Proven ability to work effectively with multiple teams and stakeholders.

Preferred Qualifications :

• Experience with marketing automation and email review in Pardot would be bonus.
• Experience with SQL or other data querying languages.
• Knowledge of digital marketing channels and KPIs.