Senior Market Manager - Omni-channel Strategy & Enablement

Intello Technologies Inc.; Toronto; Hybrid; CAD 90,000 - 134,000; Full time

Job summary

A technology firm based in Toronto is seeking a Senior Market Manager to lead the development of an omnichannel strategy that enhances go-to-market performance. This role demands at least 7 years of experience in marketing, emphasizing local activation and event management. The candidate will drive cross-functional efforts, coordinate marketing assets, and prioritize community initiatives. Competitive salary ranging from $90,000 to $134,000 with additional performance bonuses along with comprehensive benefits including flexible working options and significant career growth opportunities.

Benefits

Comprehensive total rewards package

Minimum 3 weeks of vacation

Flexibility to work in-office or virtually

Generous company matched pension

Career growth and development opportunities

Qualifications

• Minimum 7-10 years of experience in marketing, channel management, or commercial activation.
• Demonstrated experience in event management and local activation.
• Knowledge of omnichannel strategies and digital sales transformation.

Responsibilities

• Develop and execute holistic omnichannel strategy for GTM performance.
• Create event and activation calendar for community events.
• Coordinate marketing assets for channels and partners.

Skills

Event management

Local activation

Cross-functional coordination

Data analysis

Creativity

Education

Bachelor's degree in marketing, commerce, communication, or related field

Tools

CRM systems

Project management tools

Collaboration tools

Job description

Senior Market Manager - Omni-channel Strategy & Enablement - Ontario

Location: Toronto, ON, CA

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

Join our team and what we will accomplish together

TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is centered on a passion for growth, a desire to seize opportunities and embrace change, and values inspiring excellence and courage to innovate. The growth mindset encourages us to learn what matters to our customers, creating knowledge to make decisions that prioritize customers in everything we do, delivering innovations that change lives across Canada.

At TELUS, we are always learning and curious. In the face of uncertainty, we take risks and learn quickly from mistakes. We value everyone’s ideas and strive to enable others to do more through our technology and innovation. Together we make a difference.

What you will do

The Senior Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation, event coordination, and channel implementation.

Holistic Omnichannel Strategy and Implementation

• Develop community attack playbook using appropriate channels
• Optimize GTM performance across all channels
• Create omnichannel strategies to maximize impact
• Ensure experience consistency across all touchpoints

Local Activation and Event Calendar

• Create holistic view of event and activation calendar
• Prioritize, coordinate, and enable community events and activities
• Manage local activation in Falcon communities
• Coordinate launches and local initiatives

Cross-Functional Alignment and Coordination

• Ensure cross-functional alignment and coordination
• Coordinate with channel, product, and operations teams
• Develop playbooks
• Create and manage training cadence
• Attend training and support field sales teams

Marketing Assets Enablement and Coordination

• Coordinate marketing assets for channels, partners, influencers
• Develop social selling strategies
• Create social media playbooks

Qualifications

What you bring

Education and Experience:

• Bachelor's degree in marketing, commerce, communication, or related field
• Minimum 7-10 years of experience in marketing, channel management, or commercial activation
• Demonstrated experience in event management and local activation
• Knowledge of omnichannel strategies and digital sales transformation
• Experience in cross-functional coordination

Technical Skills:

• Experience with project and event management tools
• Knowledge of CRM systems and marketing platforms
• Data analysis and performance measurement skills
• Experience with collaboration and communication tools

Interpersonal Skills:

• Ability to work in teams and collaborate with multiple departments
• Organized, meticulous, and detail-oriented
• Creativity and ability to propose innovative ideas
• Adaptability and change management

Great-to-haves

• Bilingual in English and French

Salary Range: $90,000-$134,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn’t match your expectations. We’re open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

Job Type: This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.