Senior Market Manager, Mobility Trigger Program Consumer Base Management

Description This; Canada; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Canada is seeking an experienced Marketing Manager to drive transformational campaigns and optimize customer engagement strategies. You will lead real-time engagement initiatives, collaborate with senior leadership, and manage data-driven programs aimed at reducing customer churn. The ideal candidate will have at least 5 years of progressive marketing experience, strong analytical skills, and a proven ability to thrive in fast-paced environments.

Qualifications

• 5 years of experience in marketing product strategy and program management.
• Proven track record of taking end-to-end ownership of a program.
• Ability to thrive in a fast-paced technical environment.

Responsibilities

• Drive the success of a real-time engagement platform.
• Implement an analytics framework including ROI measurement.
• Spearhead the launch of new data-driven use cases.

Skills

Analytical skills

Communication

Project Management

Leadership

Collaborative spirit

Education

Post-secondary degree in Commerce, Marketing, or Business Administration

Tools

Adobe Journey Optimizer

Microsoft PowerPoint

Microsoft Project

Job description

Description

This is the opportunity for you if youre a strategic results-driven marketer who thrives on building innovative automated solutions from the ground up.

Why Youll Love This Role

• Make a Massive Impact : You wont just run campaignsyoull be the architect of our Mobility Trigger Program we are on a transformational journey and you will play a key role driving real-time response campaigns supported by a new and automated platform that will significantly reduce customer churn driving direct EBITDA impact.
• True Ownership : This is a full-stack marketing role where youll own the program from end to end : from developing the core strategy to being the liaison between technical and data science teams. You will be paired closely with a Marketing Manager to drive program success through new launches and campaign optimization.
• Break New Ground : Our team is entrepreneurial agile and always innovating. Youll lead the charge in launching new data-driven use cases from geofencing to personalized event triggers and expand the program across new business segments.
• Grow Your Career : Work in a high-visibility role to senior leadership. Gain deep experience in real-time engagement and marketing automation. Youll be partnered closely with a Marketing Manager and Marketing Specialist to support portfolio objectives.

What Youll Do

• Build the Ecosystem : Drive the success of a real-time engagement platform including future capability investments supported by a dedicated campaign management UI. You partner closely with the Chief Information Office (CIO) and data science teams centralizing data sources to enable agile campaign launches and create a multi-channel campaign retargeting strategy for end-to-end customer communication journeys.
• Drive Performance : Implement a comprehensive analytics framework including standardized ROI measurement campaign reporting dashboards and A / B testing protocols. You will use data to continuously optimize campaigns; through data driven business casing and report insights directly to leadership.
• Innovate & Expand : Spearhead the launch of new data-driven trigger use cases on a quarterly basis. Youll expand the programs reach to new customer segments and in support of key business metrics including inter brand migrations and Mobile & Home.
• Scale for Growth : Develop a scalable trigger campaign intake framework including the establishment of a clear hub-and-spoke governance structure to maximize program impact and resource efficiency.

What Youll Bring

• 5 years of progressive experience in marketing product strategy project and program management with a proven track record of taking end-to-end ownership of a program and driving measurable results.
• Strong analytical skills with a knack for using data to build robust business cases measure ROI and guide strategic decisions.
• Comfort with ambiguity and a proven ability to thrive in a fast-paced rapidly evolving technical environment with immediate response requirements.
• Excellent communication and presence. Youre a confident storyteller who can influence and gain buy-in from senior leaders and cross-functional teams.
• Strong cross-functional leadership and collaborative spirit with the ability to drive alignment and deliver outcomes across all levels of the organization.

Nice to Have

• Experience within telecommunications and customer retention strategy is an asset.
• Ability to understand technical scope at a foundational level and collaborate effectively with technical and data science teams to define new use cases and support solution development
• Experience in marketing automation and real-time engagement tools and campaign delivery tools such as Adobe Journey Optimizer.
• Post-secondary degree in Commerce Marketing Business Administration or similar education / experience.

Required Experience

Manager

Key Skills

Project Management Methodology,Project / Program Management,Program Management,Management Experience,Microsoft Powerpoint,Project Management,Microsoft Project,Budgeting,DoD Experience,Leadership Experience,Supervising Experience,Contracts

Employment Type: Full-Time

Experience: years

Vacancy: 1