Senior Manager, Social, Content & Creator Partnerships

Betstamp Ventures; Toronto; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

A blank page: build the function youra

Real ownership: budget & authority

Seat at the table with leadership

Growth as the channel delivers

Job summary

Betstamp Ventures is seeking a founder for its social, content and creator function. You will shape how our brands appear, execute hands-on when needed, and grow the function into a full team with real budget and leadership support.

You’ll own end-to-end social and creator partnerships across iGaming brands, building systems, playbooks and partnerships as the channel grows. This is a chance to launch something from scratch in Toronto.

Qualifications

• Around 5+ years in social, content or creator and influencer marketing, including leading a channel, a program or a team.
• Experience building a brand’s social presence from scratch and growing it.
• Strong creative eye and ability to connect content to measurable results (signups/player value).
• Excellent cross-functional collaboration across marketing, product, design and paid acquisition.

Responsibilities

• Define and own the social/creator strategy for the portfolio; set direction and budget.
• Create, shoot, edit and post content when it matters; build first creator relationships hands-on.
• Design workflows, tools and playbooks to scale social/creator efforts and hire/mentor the team.
• Coordinate with paid acquisition, retention, brand and product to ensure content feeds across channels.

Skills

Social marketing

Content marketing

Creator partnerships

Leadership/teambuilding

Cross-functional collaboration

Creative storytelling

Job description

Most senior roles hand you a team, a playbook and a budget someone else set. This one hands you a blank page. We're looking for the person who will found our social, content and creator function: shape how our brands show up, make the work yourself while it's small, and grow it into a team you're proud of. You won't be starting from nothing, though. You'll have real brands, a real audience, a real budget and a leadership team that wants you to win. If you've been waiting for the chance to build something of your own instead of running someone else's plan, this is it.

About Betstamp Ventures

One team. Four high-growth businesses. More than 2 million people using what we build.

Betstamp Ventures spans iGaming technology, market data and odds pricing, trading and market making, and acquisition and media. We price 200+ sportsbooks, operate a portfolio of consumer apps and run our own media company.

It started with Betstamp, the free odds comparison and bet tracking app that professional bettors built in 2020 because the market didn't offer sharp enough tools. It's earned 200,000+ downloads and a 4.9-star rating, and the pricing behind it now runs across the industry. Today the same team also runs our own iGaming brands and the media and partnerships business that brings players to them, all Canadian-owned and operated from our King Street West HQ in Toronto.

Small by design. One team runs all four businesses, so there's a lot of ground per person, and you're trusted with real scope early.

The Opportunity

Social, content and creator partnerships across our portfolio of iGaming brands, end to end. There's no department yet, so you'll be its founder: you'll decide how each brand looks, sounds and connects with people, create the systems and playbooks, shape the team as the channel grows, and be accountable for the results. You'll report to our Head of Operations and work with people across the whole business, from paid acquisition and retention to brand design, product and new brand launches.

What You'll Own

• Set the direction (≈ 25%): decide how each brand shows up on social, set the content and creator strategy, own the channel budget, and track the numbers that matter (signups and player value, not just views)
• Make it yourself (≈ 35%): write, shoot, edit and post when it matters, build our first creator relationships hands-on, and set the creative bar by example
• Build the function (≈ 25%): design the workflows, tools, playbooks and reporting that let social and creators scale, then hire, mentor and grow the team as the channel earns it
• Bring the business together (≈ 15%): partner with paid acquisition, retention, brand and product so the best content flows into paid, launches land, and every channel supports the others, with every post and partnership inside platform rules and responsible-play guidelines

What Makes This Role Different

• You're building, not inheriting. There's no team, process or playbook waiting for you. You'll create them, and they'll carry your name.
• You're the strategist, the leader and the maker. Some days you'll set the plan for the year. Some days you'll edit the video yourself. If both sound energizing, you'll love it here.
• You'll be backed, not left alone. You'll have the budget, the brands and a leadership team at the next desk who'll make time for your ideas.
• Your scope grows with your results. As the channel proves itself, the budget and the team grow, and you decide how they're built.

What Success Looks Like

• First 30 days: you know our brands, audiences, creators and numbers, you're already posting and testing, and you've shared your read on what to keep, fix and start
• First 90 days: a clear social and creator strategy for every brand, the first systems and playbooks in place, creators producing, and a plan for how the team should grow
• First 180 days: social and creators measurably driving signups and player value, proven content feeding paid every month, and the team taking shape around the plan you set

What It's Like Here

Small team, one office on King Street West, the leadership team at the next desk. Decisions happen in a conversation, usually the same day, and everyone here owns something.

It's a close team, and we work at keeping it that way: monthly socials, watch parties for the big games, an office fantasy league, and a floor where people talk to each other instead of messaging across it.

We're AI-first in how we work: if a tool makes your job better, you'll have it. And the people who joined in early roles here are now running bigger things. That's the plan for you too.

Who We Hire

We hire people who treat their work like it's theirs and treat the people around them well. If you've built a channel, a brand or a team from the ground up, and you still love doing the work yourself, you'll recognize how this place works.

You'll Thrive Here If You…

• Have around 5 or more years in social, content or creator and influencer marketing, including leading a channel, a program or a team. Brand, agency, creator-side and your own channels all count
• Have built something from scratch, whether it was a brand's social presence, a creator program, a community or a team
• Are as happy making the work yourself as you are setting strategy or leading people
• Have a strong creative eye and know how to connect great content to real results, like signups and player value
• Love working with people across teams, communicate with clarity and warmth, and bring out the best in the people around you
• Can work in office at 370 King St W, with flexibility (streetcar stop outside, 10 minutes from Union Station)
• Are curious about iGaming. You don't need to be a player; you need to be comfortable leading content in the industry

Nice To Haves (Not Deal-Breakers)

• You use AI tools (ChatGPT, Claude, video or image generators) and have built real workflows with them
• Experience with gaming, streaming, entertainment, lifestyle or consumer brands
• You know the creator economy: deal structures that pay for results, usage rights and whitelisting
• An existing network of creators, streamers or agencies
• You've been an early or founding hire before

What We Offer

• A blank page: you'll found the function and shape it your way
• Real ownership: the strategy, the budget and the authority to make the calls
• A seat at the table: you'll work directly with the leadership team on where our brands go next
• Growth on a timeline: your scope, budget and team grow as fast as the channel delivers

Need an accommodation at any step? Just let us know.

Bet On Yourself

This is a chance to build something from nothing and put your name on it. Bring your ideas. We'll bring a problem worth solving, the budget and authority to solve it, and real upside when you do.

We care more about your ability to learn and deliver than ticking every box. Some of our best people didn't come from betting or gaming at all, and a fresh perspective is exactly what this role needs.

Start date: As soon as you're ready!

We use AI to help screen and assess applications.