Senior Manager, Product Marketing

Sun Life; Toronto; Hybrid; CAD 80,000 - 128,000; Full time

Benefits offered by this job

Hybrid work model

Gigs across the organization

Care Days

Sick Days

Charitable giving program

Professional development opportunities

Job summary

Sun Life Global Investments is seeking a Senior Manager, Product Marketing to lead launches and marketing for mutual funds and ETFs in the Retail channel. You’ll partner with Product, Compliance, Sales and Digital Marketing to deliver high‑quality collateral and digital assets while guiding go‑to‑market initiatives.

The role requires 6+ years in investment product marketing or product management, CSC, and strong writing, project management and stakeholder engagement skills.

Qualifications

• Minimum 6 years of investment product marketing and/or product management experience in financial services.
• Mutual fund and/or ETF marketing or product management experience required.
• Solid understanding of investment products, specifically mutual funds and ETFs.
• Bachelor’s degree in Commerce, Finance or Marketing; CSC certification required; CFA/CIM preferred.

Responsibilities

• Lead development and execution of product marketing strategies for mutual funds and ETFs.
• Collaborate with Product Management, Sales, Digital Marketing and Compliance to drive integrated GTM plans.
• Update and optimize marketing collateral, web content and tools; manage multiple projects with timelines.
• Measure success through sales, assets, requests and other KPIs; build relationships with Retail Sales.

Skills

Product marketing strategy

Cross-functional collaboration

Excellent writing & communication

Relationship building

Project management

Analytical skills

Timely delivery under deadlines

Industry knowledge (financial services

Education

Bachelor’s degree in Commerce, Finance, or Marketing

Completion of CSC

CFA CIM preferred

Tools

MS Office

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we’re driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you’ll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients’ lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Reporting to the Director, Product and Channel Marketing, Sun Life Global Investments (SLGI), the Senior Manager, Product Marketing is responsible for leading the development and execution of product marketing strategies for mutual fund and ETF wealth solutions for the Retail channel. This includes all product launches, updates and marketing support of regulatory filings, investment solution-specific marketing material (brochures, websites, videos, presentations) and other product initiatives.

In fulfilling the role, the incumbent will work closely with various teams including Product Management, Product Development, Compliance, Sales, Digital Marketing, Design and Creative and the Investment Communications team as appropriate with the objective of delivering effective and high-quality product marketing support.

What will you do?

• Work closely with Product Management, Product Development, Sales, the Digital Marketing team and Compliance to ensure a consolidated and fully integrated approach to product marketing that helps achieve the business objectives and sales goals.
• Develop an in-depth and ongoing knowledge of SLGI’s product line-up and overall industry trends:
• Create, lead and manage the development and execution of all product launch marketing strategies including building the go to market strategy, aligning tactics to the strategy, building new marketing materials and landing pages (web) in collaboration with Product Management and Sales teams.
• Update and fine-tune existing marketing collateral, web content and tools.
• Multi-task multiple projects at the same time while ensuring timelines are met
• Create, lead and manage the development and execution of new marketing strategies for the existing product shelf.
• Develop relationships with the Retail Sales team and solicit feedback to help measure successes & identify areas for improvement with regards to marketing initiatives.
• Identify measures of success (i.e. sales, assets, requests, etc.)

What do you need to succeed?

• Previous experience within the financial services industry, specifically the investment area, a must
• Demonstrated ability to develop product marketing strategies and positioning that ultimately contribute to an increase in sales
• Mutual fund and/or ETF, marketing or product management experience required
• Excellent creative writing and communication skills
• Self-confident and strong ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross-functional team environment with a variety of reporting levels and varying skills/competencies
• Excellent project management skills
• Flexible individual with creative problem-solving & strong analytical skills
• Ability to confidently build relationships and effectively engage with junior colleagues through to senior executives
• Bachelor’s degree in Commerce, Finance, or Marketing
• Minimum 6 years of investment product marketing and/or product management experience in the financial services industry
• Previous experience as a product manager or product analyst considered an asset
• Solid understanding of investment products and specifically mutual funds and ETFs
• Completion of the CSC required
• CFA charter holder or candidate/CIM designation preferred
• Strong teamwork skills and the ability to collaborate effectively with others
• Professional & tactful in client dealings
• Keen ability to influence and accomplish work through other people and functional departments
• Ability to assimilate information from a variety of sources and make recommendations;
• High proficiency in MS Office (i.e. Excel, Outlook, Word & PowerPoint)

What’s in it for you?

• We’re proud to be recognized as a company with a 2026 Most Trusted Executive team by Great Place to Work® Canada
• Access to short-term assignments or ‘Gigs’ across the organization, to help you develop new skills and connections.
• A collaborative and interactive team environment
• Charitable giving through our You Give, We Give program lets you give back to your community – and in many cases, we’ll match your contributions.
• Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being.

*LI-MS

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [e-mail].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

80,000/80 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

27/09/2026