Senior Manager, Marketing (Maternity Leave Contract)

Banff & Lake Louise Tourism; Banff; On-site; CAD 100,000 - 125,000; Full time

Job summary

A prominent tourism organization in Canada is seeking a Senior Manager, Marketing to develop integrated strategies that inspire visitation and drive awareness. The successful candidate will lead performance marketing and collaborate with various teams to deliver impactful campaigns. This role offers a competitive salary and is part of an 18-month maternity leave contract.

Benefits

Competitive salary

Values-driven culture

Mountain lifestyle

Qualifications

• Strong background in digital and performance marketing.
• Skilled in leveraging data to optimize results.
• Excellent project management abilities.

Responsibilities

• Develop and execute integrated marketing strategies.
• Lead performance marketing and paid partnerships.
• Collaborate with internal teams and external partners.

Skills

Digital marketing

Performance marketing

Data analysis

Project management

Agency management

Job description

The Senior Manager, Marketing at Banff & Lake Louise Tourism plays a key role in developing and executing integrated marketing strategies that inspire visitation, drive awareness, and support the long‑term sustainability of our destination. Reporting to the Director, Marketing Operations, this role leads performance marketing, paid partnerships, and cross‑functional campaigns aligned with organizational goals. The successful candidate will be a strategic thinker with a strong background in digital and performance marketing, skilled in leveraging data to optimize results. They will collaborate closely with internal teams, external partners, and creative/media agencies to deliver high‑impact campaigns. Strong project management and agency management skills are essential to ensure seamless execution and alignment across initiatives.

Start date - January 2026.

This is an 18‑month maternity leave contract.

Why BLLT?

• Competitive salary based on experience.
• A values‑driven culture: Be United. Be Thoughtful. Be Optimistic. Be Innovative.
• An unparalleled mountain lifestyle — live and work where others vacation.

The position will remain open until filled. Please submit both your résumé and cover letter for consideration. While we appreciate all applications, please note that only qualified candidates eligible to work in Canada will be contacted and applicants who live in the Bow Valley will take priority.

Banff & Lake Louise Tourism is committed to building a workplace where everyone can succeed and belong. As a Signatory to the 2025 Bow Valley Workplace Inclusion Charter, we are working on commitments this year to build an even more diverse, equitable, and inclusive team environment.

We value a wide range of skills, experiences, and backgrounds and encourage all qualified candidates to apply. We are working to eliminate barriers for applicants and team members from equity‑seeking groups. If you can’t apply online or need an accommodation during the application or hiring process, please email Robyn, our Manager, People & Culture ([e-mail]) to discuss your needs.