Senior Manager, Marketing (HUSH)

Hush; Toronto; On-site; CAD 125,000 - 150,000; Full time

Job summary

A leading Canadian sleep brand is seeking a Senior Manager, Marketing to enhance its brand awareness and ensure consistent messaging across all platforms. The role includes managing brand strategy, executing marketing campaigns, and collaborating with various teams. Ideal candidates have over 7 years of experience in brand marketing and strong leadership skills. This position is located in Toronto, Ontario.

Qualifications

• 7+ years of brand marketing experience, ideally in agency, retail, or ecommerce.
• Proven ability to lead creative teams and integrated campaigns.
• Strong strategic thinker with an eye for detail.

Responsibilities

• Manage and evolve brand strategy, reporting into VP, Business Development.
• Lead the development and execution of integrated brand campaigns.
• Work closely with creative, PR, digital, and product teams.

Skills

Emotional Intelligence

Brand Marketing

Creative Team Leadership

Strategic Thinking

Strong Communication

Data-driven Mindset

Job description

Job Description

Hush is a leading Canadian sleep brand, redefining rest with modern, technically advanced solutions that solve real sleep challenges. We connect with busy individuals who prioritize their health and wellness and understand the impact of quality sleep. At Hush, our small but highly collaborative team works seamlessly to enhance the customer experience. As part of Sleep Country Canada's portfolio of industry-leading sleep brands, Hush continues to expand its innovative product lineup and push the boundaries of sleep technology and we are currently looking for a Senior Manager, Marketing to support those efforts.

The successful candidate will be responsible for developing and executing brand campaign initiatives that increase brand awareness and ensuring brand tone and manner is consistent across all creative assets. You will be the creative gate keeper ensuring all communications ladders back up to the business and brand objectives; while coaching and managing creative team resources.

This role is perfectly suited to a candidate that has worked directly with creative teams in an agency or similar environment, as well as client-side experience to understand stakeholder management within a retail or DTC organization.

Responsibilities

• Brand Strategy & Execution : Manage and evolve brand strategy reporting into VP, Business Development. Translate strategy into 360°ree; marketing campaigns that drive results.
• Campaign Management : Lead the development and execution of integrated brand campaigns from concept to launch-including messaging, creative development, and performance tracking.
• Cross-functional Collaboration : Work closely with creative, PR, digital, and product teams to ensure consistent brand storytelling across all customer touchpoints.
• Events & Activations : Work with internal and agencies on in-person events, brand activations.
• Partnerships & Sponsorships : Identify and manage brand partnerships, sponsorships, and influencer collaborations that align with Hush's strategic positioning.
• Budget Management : Manage budgets, timelines, and agency partners to ensure campaigns are delivered on time and on brand.
• Brand Governance : Champion brand guidelines and ensure consistency across internal and external communications.

Qualifications

• High Emotional Intelligence; who likes to have fun and work hard.
• 7+ years of brand marketing experience, ideally in agency, retail, or ecommerce.
• Proven ability to lead creative teams and integrated campaigns that drive brand and business results.
• Strong strategic thinker with creative instincts and an eye for detail.
• Strong communicator and collaborator who can rally teams and agencies around a shared vision.
• Data-driven mindset with comfort interpreting performance metrics and consumer insights.
• A small brand disruptor mind set - being resourceful with limited expenditure.

We are Hush-a premium bedding company driven to help people optimize their lives through sleep. Founded in 2017 after becoming famous for our luxurious and effective weighted blankets, we quickly grew to develop a functional line of sleep essentials that includes pillows, sheets, mattresses, duvets, and loungewear. And we're not done yet.

People know us from our successful deal on the business reality TV series Dragon's Den, our bold social media content, our Iced technology and products that help hot sleepers sleep comfortably, and the way we change their lives (not to be dramatic).