Senior Manager, Insights & Analytics

High Liner Foods Incorporated.; Mississauga, Halifax; Hybrid; CAD 112,000 - 125,000; Full time

Benefits offered by this job

Pay for performance incentives

Employee & Family assistance programs

Wellness Programs

Retirement Planning

Disability Support

Family friendly Flex policies & Summer

Learning and mentorship opportunities

Safety focused work environment

Job summary

High Liner Foods Incorporated. is seeking a Senior Manager, Insights & Analytics Innovation to translate learning into actionable insights guiding the company’s innovation agenda.

You will lead research across Retail and Foodservice, design learning plans, and partner with cross-functional teams to ensure commercially viable recommendations. The role requires managing full research lifecycles, guiding qualitative and quantitative methods, and presenting to leadership.

Qualifications

• Bachelor’s degree in Business, Marketing, Market Research, Analytics, Innovation, or a related field.
• 3–5 years of experience in insights, analytics, market research, innovation, category management, or a related commercial function.
• Strong analytical skills with the ability to synthesize syndicated, market, shopper, consumer, and customer data.
• Experience supporting consumer‑led innovation processes, including opportunity identification, concept development, product testing, and commercialization learning.
• Experience in storytelling and drawing consumer, customer, and category insights from data and research.
• Working knowledge of qualitative and quantitative research methods.
• Ability to translate complex research and data into concise storytelling, business implications, and action‑oriented recommendations.
• Experience presenting to leadership teams and managing external vendors or research partners.
• Strong full‑cycle project management skills, coupled with advanced Excel and PowerPoint skills.
• Ability and willingness to travel (10 to 20%).

Responsibilities

• Lead insights and analytics support for innovation strategy, pipeline development, concept evaluation, and commercialization decisions across Retail and Foodservice.
• Design and execute consumer learning plans for innovation projects, managing the full research lifecycle from methodology to reporting.
• Provide expert guidance on qualitative, quantitative, emerging research approaches including AI-enabled tools.
• Translate trends into opportunity areas, innovation territories, and actionable business recommendations.
• Support end-to-end innovation processes including idea generation, sizing, testing, and post-launch evaluation.
• Partner with Marketing, Innovation, R&D, Sales, Finance, external research partners to ensure consumer relevance and viability.
• Develop dashboards, reports, and learning agendas that simplify data into concise stories for leadership decisions.
• Own insights tools, research vendors, data sources, budgets, timelines, and best practices.

Skills

Analytical skills

Data storytelling

Research methods

Cross-functional teamwork

Leadership presentations

Project management

Travel 10-20%

Education

Bachelor’s degree in Business/ Marketing/ Analytics

Tools

Excel

PowerPoint

Job description

Senior Manager, Insights & Analytics Innovation

The Senior Manager, Insights & Analytics Innovation will be responsible for translating consumer, customer, category, and market learning into clear, actionable insight that guides High Liner Foods’ innovation agenda. Leveraging hindsight, insight, and foresight, the Manager will identify emerging trends, unmet needs, whitespace opportunities, and portfolio implications that support consumer-relevant innovation across Retail and Foodservice channels.

Essential Duties and Responsibilities

• Lead insights and analytics support for innovation strategy, pipeline development, concept evaluation, and commercialization decisions across Retail and Foodservice.
• Design and execute consumer learning plans for innovation projects, managing the full research lifecycle from methodology, questionnaire design, and testing through analysis, synthesis, and reporting.
• Provide expert guidance on qualitative, quantitative, emerging research approaches, including the evolving use of AI-enabled tools and analytics.
• Translate consumer, shopper, operator, customer, category, and market trends into clear opportunity areas, innovation territories, and actionable business recommendations.
• Support the end-to-end innovation process, including idea generation, opportunity sizing, concept screening, product testing, consumer validation, commercialization learning, and post-launch evaluation.
• Partner with Marketing, Innovation, R&D, Sales, Finance, external research partners, and other collaborators to ensure recommendations are consumer-relevant, commercially viable, and aligned to business priorities.
• Develop compelling dashboards, reports, presentations, concept testing summaries, and learning agendas that simplify complex data into concise, fact-based stories for cross-functional and leadership decision‑making.
• Own and manage insights tools, research vendors, data sources, project budgets, timelines, and best‑practice sharing to build organizational understanding of consumer and customer needs.

Qualifications

• Bachelor’s degree in Business, Marketing, Market Research, Analytics, Innovation, or a related field.
• 3–5 years of experience in insights, analytics, market research, innovation, category management, or a related commercial function.
• Strong analytical skills with the ability to synthesize syndicated, market, shopper, consumer, and customer data
• Experience supporting consumer‑led innovation processes, including opportunity identification, concept development, product testing, and commercialization learning
• Experience in storytelling and drawing consumer, customer, and category insights from data and research
• Working knowledge of qualitative and quantitative research methods
• Ability to translate complex research and data into concise storytelling, business implications, and action‑oriented recommendations
• Experience presenting to leadership teams and managing external vendors or research partners.
• Strong full‑cycle project management skills, coupled with advanced Excel and PowerPoint skills
• Ability and willingness to travel (10 to 20%).

Salary Transparency

High Liner Foods’ compensation offerings are founded in a pay‑for‑performance philosophy that recognizes individual and team performance. The typical hiring range for this position is from $112,000 - $125,000; the base pay is offered based on a variety of factors including geographical market location, and may vary depending on job grading practices, job‑related knowledge, skills, experience and internal equity factors. As part of our total rewards offering, employees may be eligible to participate in an annual short‑term incentive program [and long‑term incentive program] (for Dir+) subject to program eligibility requirements.

AI Disclosure

We use an AI‑assisted note‑taking tool during our conversations to help us stay fully present and engaged. If you are uncomfortable with this for any reason, please let us know, and we will turn it off. Please be assured that all applications are reviewed by a human, and hiring decisions are made by our team based on a variety of factors, including skills, experience, and overall fit for the role.

Vacancy Status

Current replacement

Current employees please note: this position is referral bonus eligible! See our policy for more details.

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Disability Support
• Family friendly Flex policies & Summer hours
• Learning and mentorship opportunities
• Safety focused work environment

About High Liner Foods

Founded in 1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value‑added frozen seafood. Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high‑quality seafood people can trust.

At High Liner Foods, we are a people‑first organization. We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well‑being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work together to deliver excellence and drive the future of seafood.

Our Values

Serve with Purpose – We put our customers and consumers at the heart of everything we do, creating quality products that help to nourish lives and foster connections that go beyond the plate.

Do the Right Thing – We lead with integrity, act responsibly, and make choices that support our people, our partners, and our planet.

Innovate & Reimagine – We challenge the norm, embrace fresh ideas, and turn innovation into impact.

All Hands on Deck – Powered by people and driven by purpose, we lead with courage, hold one another accountable, and celebrate as a team

Ready to make waves with us? Join High Liner Foods and help shape the future of seafood.