Senior Manager - Flights Marketing (Bangkok-based, relocation provided)

Agoda Company Pte. Ltd.; Vancouver; On-site; CAD 90,000 - 130,000; Full time

Job summary

Agoda is seeking an experienced Senior Data Analyst to join the Performance Marketing Team. You will lead end-to-end analyses of large datasets, develop hypotheses, design experiments, and translate insights into actionable campaigns for flights and other channels.

With 8+ years in data analytics, you will collaborate with Marketing Accommodation, Flights product, and supply teams, mentor analysts, and communicate findings to senior management.

Qualifications

• 8+ years in Data Analyst role or big data projects in tech/e-commerce/digital marketing.
• Bachelor's degree in CS/Statistics/Math/Engineering/Economics & Finance.
• Data-driven approach with strong analytical skills.
• Proficient in BI tools and data warehouses (SQL, Tableau, Excel).
• Strong communication and stakeholder management.
• People management experience including hiring and coaching.
• Entrepreneurial mindset with ownership and delivery focus.

Responsibilities

• Define Marketing strategy for Flights Vertical (outside pricing).
• Lead development, execution, and optimization for growing Flights across channels (CRM, Paid).
• Conduct end-to-end analysis of large datasets on channel performance and user behavior.
• Develop hypotheses, design experiments (A/B tests), and build analyses to evaluate campaigns.
• Collaborate with Marketing Accommodation, Flights product, and supply to identify opportunities.
• Monitor and report on initiatives, providing insights for improvement.
• Communicate findings clearly to stakeholders, including senior management.
• Lead, mentor, and develop a team of analysts and managers; participate in hiring.

Skills

8+ years data analytics

Data-driven

Communication

Stakeholder management

People management

Entrepreneurial mindset

Education

Bachelor's degree in CS/Statistics/Math/Engineering/Economics & Finance

Tools

SQL

Tableau

MS Excel

Job description

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Get to Know ourTeam:

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agodahavedeep experience in data science, product, strategy, and other marketing fields andhavebuilt an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

In this role,you’llgetto:

• DefineMarketing strategy forFlightsVertical(outside of pricing)
• Spearhead the development, execution, and optimization strategy for growing Agoda’s Flights business on different channels (e.g., CRM, Paid Performance marketing)
• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
• Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply,toidentifyopportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableauto drive meaningful initiatives
• Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement.
• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
• Lead, mentor, and develop a team of analysts and managers;participatein hiring and onboarding new team members.

Whatyou’llneed to succeed:

• Extensive Experience :8+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry.
• Bachelor's degree in computer science/Statistics/Math or Engineering or Economics and Finance
• Data-Driven Approach: Stronganalytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations.
• Proficient in business intelligence tools and datawarehousei.e.SQL, Tableau and MS Excel
• Strong Communication Skills: Exceptional writing and verbal communication abilities, withproficiencyin creating impactful and visually appealing presentations.
• Stakeholder management : Ability to effectively communicate, influence and persuade withdifferent levelsof stakeholders (including Senior Management) with proven strong commercial acumen
• People management experience:including hiring, coaching, and developing team members
• Entrepreneurial mindset :A proactive, entrepreneurial mindset witha strong senseof ownership and a get-thing-done attitude.

It’sgreat if you have:

• Experience in digital or social media marketing
• Experience in the online travel or e-commerce industry
• Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.

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#Travel #Tech

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Get to Know ourTeam:

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agodahavedeep experience in data science, product, strategy, and other marketing fields andhavebuilt an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

In this role,you’llgetto:

• DefineMarketing strategy forFlightsVertical(outside of pricing)

• Spearhead the development, execution, and optimization strategy for growing Agoda’s Flights business on different channels (e.g., CRM, Paid Performance marketing)

• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights

• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth

• Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply,toidentifyopportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableauto drive meaningful initiatives

• Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement.

• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
• Lead, mentor, and develop a team of analysts and managers;participatein hiring and onboarding new team members.