Senior Manager, Events Strategy

EQ Bank; Toronto; On-site; CAD 110,000 - 180,000; Full time

Job summary

EQ Bank is seeking a Senior Manager, Events Strategy to lead the strategic direction, planning, execution, measurement, and optimization of its events and sponsorship portfolio across multiple programs. This role will drive events as a growth channel, strengthening broker relationships, expanding customer engagement, and boosting brand awareness.

You will oversee the national events ecosystem, including conferences, sponsorships, broker education programs, customer events, corporate initiatives

Responsibilities

• Lead strategic direction for EQ Bank's event and sponsorship portfolio across key programs.
• Plan, execute, measure and optimize events to drive growth and customer engagement.
• Establish event success frameworks and ROI measurement for portfolio improvements.

Skills

Strategic thinking

Stakeholder management

Leadership

Budget management

Data-driven decisions

Event strategy

Job description

The Work

The Senior Manager, Events Strategy is responsible for leading the strategic direction, planning, execution, measurement and optimization of EQ Bank's event and sponsorship portfolio across Single Family Lending, Commercial Lending, Deposit Services, EQ Bank and Corporate programs.

The Work

The Senior Manager, Events Strategy is responsible for leading the strategic direction, planning, execution, measurement and optimization of EQ Bank's event and sponsorship portfolio across Single Family Lending, Commercial Lending, Deposit Services, EQ Bank and Corporate programs.

This role is accountable for establishing events as a business growth channel by developing strategies that strengthen broker relationships, support customer engagement, grow brand awareness, deepen education and drive measurable business outcomes.

The Senior Manager, Events Strategy will oversee the national events ecosystem, including conferences, sponsorships, broker education programs, customer-facing events, corporate initiatives and partner engagements. The role will establish event success frameworks, measure return on investment, evaluate channel effectiveness and make recommendations that improve event portfolio performance over time.

This role demands strategic thinking, data-driven decision making, strong stakeholder management and leadership capabilities while ensuring exceptional execution and budget stewardship across all programming.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.