Senior Manager, Customer Advocacy

1Password; Canada; Remote; CAD 131,000 - 177,000; Full time

Job summary

A technology firm is seeking a Senior Manager, Customer Advocacy to lead the advocacy team and manage key programs. This remote role involves partnering across departments and fostering customer loyalty through innovative initiatives. Candidates should have significant experience in customer advocacy, strong project management skills, and excellent communication abilities. The role offers competitive compensation in the range of CAD 131,000 to 177,000 plus benefits.

Benefits

Health and wellbeing benefits

Paid time off

Equity options

Incentive programs

Qualifications

• 8 years of experience in customer advocacy or related roles, ideally in B2B SaaS.
• Proven track record of building advocacy programs.
• Experience managing teams with strong coaching skills.

Responsibilities

• Oversee the advocacy team during maternity leave.
• Drive execution across advocacy programs.
• Serve as primary contact for advocacy-related matters.

Skills

Customer advocacy experience

Project management

Coaching and mentoring

Excellent communication

Creative thinking

Strategic mindset

Tools

SlapFive

Gainsight

Salesforce

Job description

Overview

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. Over 175,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information.

If you’re excited about contributing to the digital safety of millions, working with a curious, driven team, and solving hard problems in a fast-paced environment, we want to hear from you. Come join us and help shape a safer, simpler digital future.

Role

Senior Manager, Customer Advocacy. This is an interim leadership role during the Director of Customer Advocacy’s maternity leave. You will oversee the advocacy team and drive execution across a portfolio of strategic programs that celebrate and elevate customers as champions of our brand. This position combines interim leadership with hands-on program ownership, guiding a small team and ensuring continuity of critical programs while partnering with Marketing, Sales, Customer Success, and Product. You will also drive long-term advocacy and recognition programs, designing initiatives that spotlight customer impact, foster loyalty, and strengthen our brand. This is a remote opportunity within Canada and the US.

What we’re looking for

• 8 years of experience in customer advocacy, customer marketing, community, or related roles, ideally in B2B SaaS or technology.
• Proven track record of building and scaling advocacy programs (e.g., references, case studies, customer communities, executive boards, recognition initiatives).
• Experience managing people, either directly or through interim/project leadership, with strong coaching and mentoring skills.
• Strong project management skills—able to juggle multiple initiatives, deadlines, and cross-functional stakeholders.
• Excellent communication and executive presence, with comfort engaging customers from practitioners to C-level executives.
• Hands-on experience with platforms such as SlapFive, Gainsight and Salesforce.
• Creative thinker with a strong sense of how to design customer experiences that inspire loyalty and advocacy.
• Strategic mindset with the ability to balance short-term execution and long-term scalability.

What you can expect

• Interim Leadership Coverage: Provide day-to-day leadership for the advocacy team during the director’s maternity leave.
• Serve as the primary point of contact for cross-functional partners on all advocacy-related matters.
• Ensure business continuity and program momentum across all advocacy initiatives.
• Act as a bridge to senior leadership, keeping them informed on program performance, key risks, and opportunities.
• Ensure seamless execution of all advocacy initiatives across the portfolio.
• Partner cross-functionally to source, engage, and celebrate champions.
• Define success metrics, track engagement, and report on outcomes to leadership.
• Identify trends and advocacy ROI, ensuring insights feed into GTM strategy.

Key Programs You Will Oversee

• Advocacy Pipeline – Oversee the health of the case study and video pipeline; ensure prioritization aligns with business needs and provide guidance on strategic storytelling.
• Reference Request Fulfillment – Ensure service-level expectations are consistently met; monitor performance and drive continuous improvement.
• Sales Reference Program – Provide strategic oversight of program scalability and consistency; ensure alignment with sales priorities.
• GTM One-Pagers – Ensure advocacy collateral aligns to GTM strategy and customer messaging; review for consistency and impact.
• Amplification & Social Strategy – Oversee how customer stories are elevated across social channels and campaigns; ensure cross-functional alignment.
• Logo Acquisition Program – Provide oversight of logo acquisition efforts; ensure legal/brand approvals progress smoothly.
• Website Refresh – Lead oversight of advocacy content strategy for site updates; ensure timelines are met and content is consistent with overall messaging.
• SlapFive Platform – Drive adoption and success of SlapFive at a strategic level; oversee management execution and ensure the platform delivers business value.

Advocacy & Recognition Programs (Long-Term Scope)

• Champion Community: Build and sustain a global community enabling peer-to-peer connections and thought leadership.
• Recognition Program: Build and manage a structured recognition program to celebrate customer contributions through gifting, spotlights, and curated experiences.
• Awards Program: Launch and oversee an annual awards program highlighting innovation, results, and leadership among customers.
• Gifting Strategy: Implement a thoughtful gifting framework to create memorable customer experiences.
• Review Site Strategy: Launch, implement, and drive the success of initiatives across G2, Gartner Peer Insights, and other review platforms; ensure positioning, execution, and brand alignment.

USA-based roles only: The annual base salary for this role is between 139000 USD and 187000 USD, plus benefits, paid time off, equity, and incentive programs. Canada-based roles only: The annual base salary for this role is between 131000 CAD and 177000 CAD, plus benefits, paid time off, equity, and incentive programs. 1Password approaches compensation with fair market value and internal equity.

Our culture: At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values. We are a remote-first company but travel for in-person engagement is common. What we offer includes health and wellbeing, growth and future opportunities, and community initiatives. Some roles in the GTM team are in-person hybrid in Toronto and Austin; these will specify on the posting. You belong here.

Equal opportunity: 1Password is an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace. We do not discriminate on gender identity, race, ethnicity, disability, sexual orientation, religion, or other statuses. Accommodation is available upon request during our recruitment process. Remote work is part of our culture, and background checks may be required. We use AI/ML in recruitment and you may opt out of AI/ML-based screening via a form. For additional information see our Candidate Privacy Notice.