Senior Manager, Communications - Market

TIFF; Toronto; Hybrid; CAD 65,000 - 101,000; Full time

Job summary

A cultural organization in Toronto is seeking a Senior Manager, Communications for The Market. The ideal candidate will develop and execute strategies to enhance TIFF's presence, manage media relations, and execute communication initiatives. A bachelor's degree in Communications or a related field and over 7 years of experience in corporate communication are required. Strong strategic thinking and team collaboration skills are essential. This role offers a salary range of $65,000 to $101,000 annually, with hybrid work requirements.

Qualifications

• 7+ years of experience in corporate communication or public relations.
• Proven experience managing teams and delivering results in high-stakes environments.
• Strong strategic thinking and decision-making skills.

Responsibilities

• Develop and execute comprehensive communication strategies.
• Oversee communication materials including press releases and presentations.
• Establish and track key performance indicators for communication initiatives.

Skills

Strategic communication leadership

Stakeholder engagement

Team collaboration

Content development

Performance measurement

Media relations

Education

Bachelor’s degree in Communications, Public Relations, or Journalism

Tools

Media monitoring tools

Job description

SENIOR MANAGER, COMMUNICATIONS - MARKET

Permanent Full-time

TIFF - THE MARKET

TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Lightbox. Our mission: To transform the way people see the world, through film.

TIFF: The Market will expand TIFF’s presence as a global hub for screen-based storytelling and reinforce its role as a global entertainment industry leader. It will connect creators, buyers, and audiences, while elevating Canadian and international talent and fostering collaboration across film, series, and innovative content.

TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation.

We encourage you to reflect on the land that you are on, who the traditional keepers of the land are, what the treaty relationship is, or if it’s unceded territory. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.

We are currently hiring for the position of:

SENIOR MANAGER, COMMUNICATIONS - MARKET

The Senior Manager, Communications, Market, will drive and execute internal and external communication strategies supporting the roll-out and change management of the Market while ensuring alignment with TIFF’s overall Communication and Stakeholder Relations Strategy and working within TIFF’s overarching Communication principles.

This role requires expertise in developing strategic communications plans, managing complex campaigns, fostering relationships across multiple stakeholder groups, and driving innovative strategies that deliver measurable results.

The incumbent will act as a trusted advisor to senior leadership and lead the execution of all Market related communication initiatives.

RESPONSIBILITIES:

Strategic Communication Leadership

• Develop and execute comprehensive communication strategies building profile and awareness for the Market that align with the organization's mission, vision, and strategic priorities.
• Shape and deliver messaging for key Market initiatives and announcements.
• Monitor and analyze industry trends to proactively recommend innovative approaches to communication challenges.
• Contribute to the development of long-term plans and strategic priorities for the communication function for Market.
• Provide media training for Head of Market

Team and Cross-Functional Collaboration

• Collaborate with internal teams such as Market Sales, Partnerships & Business Growth, Marketing, Digital, and Corporate Partnerships to ensure cohesive messaging across all channels and touchpoints.
• Serve as a key liaison between executive leadership and communication teams, ensuring alignment and timely execution of strategic initiatives.
• Support organizational change efforts by crafting clear, effective communication plans to engage and inform employees.

Content Development and Messaging

• Oversee, write and edit communication materials, including press releases, media advisories, speeches, briefing notes, presentations, and other written content.
• Maintain TIFF’s brand consistency in all internal and external messaging, ensuring alignment with overall values and objectives.
• Act as a market and brand champion to validate how brand voice and visual story is communicated across channels, ensuring consistency and factual data.

Media and Stakeholder Engagement

• Build and maintain strong relationships with media outlets, journalists, and key stakeholders to ensure effective dissemination of organizational messages.
• Manage day-to-day relationships with external PR firm contracts.
• Acts as day-to-day publicist for leadership levels of the Market.
• Support strategic partnerships by ensuring communication objectives are effectively integrated and executed.
• Organize and oversee press events in the lead up to and during the Festival/ Market events.

Performance Measurement and Reporting

• Establish and track key performance indicators (KPIs) to measure the success and impact of communication strategies.
• Provide regular reports and insights to senior leadership on media sentiment, campaign performance, and stakeholder engagement.
• Identify opportunities for process improvements and implement best practices to enhance the effectiveness of communication efforts.
• Monitors costs and expenses quarterly against approved budget

Decision-Making and Scope of Influence

• Ability to make independent decisions on communication strategies, content approval, and resource allocation to meet objectives with a high level of professionalism and diplomacy.
• Recommend communication process improvements positively impacting the function and contribute to broader TIFF’s communication strategy.
• Influence stakeholders across the organization and externally, with measurable impact on the organization's reputation and operational success.

SALARY:

• $65,000-101,000/annually

TARGET CONTRACT DATES:

• Immediate or upon availability

WORK LOCATION:

• Office Location: 350 King Street West, Toronto, ON M5V 3X5
• Weekly in-office requirements:
  • Minimum 2 days (1st November – 30th April)
  • Minimum 3 days (1st May – 31st October)
• Festival Office Requirements: Full Time during Festival

MINIMUM REQUIREMENTS:

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
• 7+ years of experience in corporate communication, public relations, or a related field, with at least 5 years in a leadership or senior management role.
• Experience managing PR and media events.
• Proven experience managing teams and delivering results in a fast-paced, high-stakes environment.
• Established relationships with local, national and international entertainment media outlets and journalists.
• Strong strategic thinking and decision-making skills with the ability to address varied, complex, and non-recurring communication challenges.
• Superior Communications skills and a compelling storyteller (both written and spoken) with a clear and concise style.
• Strong interpersonal skills with the ability to influence and build trust across all levels of the organization.
• Bilingualism (English/French) is an asset but not a requirement

HOW TO SUBMIT & APPLICATION DEADLINE:

• All applications must be submitted online through TIFF’s Career Centre.
• Please upload your cover letter and resumé as PDF(s) before the deadline of Friday, January 16th, 2026

CLOSING:

We thank everyone who applies for their interest, but only candidates selected for an interview are contacted.

Candidates must be legally able to work in Canada at this time. TIFF regrets that it is unable to sponsor employment Visas; however, TIFF considers and welcomes individuals on time-limited Visa status for this position. For consideration to those on time-limited Visa status, your Visa must allow you to complete the full contract.

Please send any questions via e‑mail only to [e-mail].

TIFF is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. As such, we welcome and encourage applicants who identify as racialized persons, Indigenous persons, persons with disabilities, and persons across the spectrum of sexual orientation and gender identities.

If you are a person with a disability and require accommodation and/or assistance during the application process, please contact us in advance at [e-mail]. We strive to provide reasonable accommodations whenever requested.