Senior Manager, Brand Marketing, Beauty

Loblaw Companies Limited; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading Canadian retailer is seeking a Sr. Manager, Beauty Marketing to translate divisional strategies into effective brand strategies. This full-time role entails driving marketing campaigns, managing team performance, and ensuring alignment with marketing objectives. Candidates should have 8 years of marketing experience, with 4-5 years in brand management focusing on beauty products. Competitive benefits and a supportive work culture await.

Benefits

Competitive pay

Purchase discount program

Online learning opportunities

Qualifications

• 8 years of experience in marketing.
• 4-5 years in a brand manager role managing marketing campaigns.
• Strong knowledge of both traditional and digital marketing practices.

Responsibilities

• Translate divisional strategy into objectives and plans for the Beauty portfolio.
• Lead execution of marketing campaigns and ensure alignment with objectives.
• Manage team performance against the marketing portfolio and campaign objectives.

Skills

Marketing communication

Project management

Brand strategy & positioning

Budget management

Developing marketing insights from data & analytics

Translating marketing strategy into execution

Digital marketing practices

Traditional marketing practices

Job description

Overview

Location: 243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day. With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important

Why is this role important: The Sr. Manager, Beauty Marketing translates SDM divisional strategies into brand strategies at the beauty category and/or campaign level. This role drives strategy through to execution and serves as a key collaborator with Category, Merchandising and Operations leaders and counterparts within Loblaw Media and Loblaw Agency. The Sr. Manager oversees a brand marketing team to drive seamless delivery of Marketing’s most visible and complex campaigns/programs. They are accountable for the growth of their portfolios, which includes the Beauty category through a collection of critical brand programs and campaigns.

What you’ll do

• Brand Strategy: Translates divisional strategy into objectives and plans for the category/campaign to drive the growth of the Beauty portfolio; makes recommendations for divisional marketing strategy based on category/campaign-level insights
• Campaign/Program Strategy: Translates brand & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights and previous campaign takeaways to inform campaign brief; works with Marketing leaders to clearly define important metrics and objectives for each campaign
• Campaign Planning & Execution: Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts and other partners for the review and approval of creative
• Vendor Relationship Management & Support: Acts as the key point of contact for a portfolio of Brand partners and corresponding Category Directors and supports on various campaigns
• People Leadership: Manages team performance against marketing portfolio and campaign objectives and important metrics through mentorship and professional development
• Partnership: Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive standard processes, shared takeaways, and efficiencies
• Innovation: Collaborates with partners to incorporate powerful, innovative marketing strategies across paid, earned and owned channels to drive relevant and best-in-class campaigns
• Annual Planning: Supports leadership in the development of annual marketing plans
• Budget Management: Manages day-to-day budget for campaigns and tactics with ongoing periodic budget and annual planning support in collaboration with the Sr. Director

What you bring

• Translating marketing strategy into execution
• Strong knowledge of both traditional and digital marketing practices
• Marketing communication
• Brand strategy & positioning
• Developing marketing insights from data & analytics
• Budget management
• Project management
• Direct report management
• 8 years of experience
• 4-5 years in a brand manager role, managing marketing campaigns

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will gain experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Employment Type

Full time

Type of Role

Regular

Legal and Accessibility

Shoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. We believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.