Senior Manager, AI-Driven Partner Lifecycle Marketing

Opendoor; Vancouver; On-site; CAD 124,000 - 155,000; Full time

Job summary

A leading real estate technology firm is seeking a Senior Manager for Partner Lifecycle Marketing to drive engagement strategies and CRM initiatives. This role emphasizes building personalized, multi-channel marketing programs to enhance partner acquisition, education, and retention. Ideal candidates will have over 5 years of experience in marketing, strong technical skills with tools like Braze, and a proven ability to deliver measurable outcomes. Compensation in Toronto ranges from C$124,000 to C$155,000 annually, alongside a comprehensive benefits package.

Benefits

Paid time off

Medical, dental, and vision insurance

401(k) plan

Qualifications

• Proven track record of building and scaling multi-channel programs.
• Hands-on expertise with enterprise marketing automation platforms.
• Strong technical skills with experience implementing AI-powered personalization.

Responsibilities

• Own the full partner lifecycle journey across communication channels.
• Design and execute multi-channel programs to educate partners.
• Head the development of AI-powered email personalization at scale.

Skills

Lifecycle Marketing

CRM Strategy

AI-Powered Personalization

Stakeholder Management

Automation

Education

Minimum 5+ years in lifecycle, CRM, or partner marketing

Tools

Braze

Iterable

HTML

SQL

Job description

A leading real estate technology firm is seeking a Senior Manager for Partner Lifecycle Marketing to drive engagement strategies and CRM initiatives. This role emphasizes building personalized, multi-channel marketing programs to enhance partner acquisition, education, and retention. Ideal candidates will have over 5 years of experience in marketing, strong technical skills with tools like Braze, and a proven ability to deliver measurable outcomes. Compensation in Toronto ranges from C$124,000 to C$155,000 annually, alongside a comprehensive benefits package.