Senior Lifecycle Marketing Lead — Remote Growth

Jobgether; Remote; CAD 100,000 - 125,000; Full time

Job summary

A recruitment platform is seeking a Senior Lifecycle Marketing Manager in Canada. This fully remote role involves leading CRM strategies, managing email, SMS, and website campaigns, and collaborating with teams across product launches and promotions. The ideal candidate has over 5 years in lifecycle marketing, strong analytical skills, and experience with ESP platforms like Klaviyo or Mailchimp. The company offers competitive salaries, flexible working arrangements, and opportunities for professional growth.

Benefits

Competitive salary with performance-based incentives

Fully remote, flexible work environment

Opportunities for professional growth

Qualifications

• 5+ years of hands-on experience in lifecycle, email, or CRM marketing.
• Experience building automated lifecycle emails and segmentation strategies.
• Strong analytical skills to interpret campaign performance.

Responsibilities

• Develop and execute data-driven CRM campaigns across multiple channels.
• Own the lifecycle marketing strategy, leveraging automation and personalization.
• Monitor campaign metrics and user behavior for actionable insights.

Skills

Lifecycle marketing

Email marketing

CRM strategies

Analytical skills

Copywriting

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Klaviyo

Mailchimp

HTML/CSS for email design

Job description

A recruitment platform is seeking a Senior Lifecycle Marketing Manager in Canada. This fully remote role involves leading CRM strategies, managing email, SMS, and website campaigns, and collaborating with teams across product launches and promotions. The ideal candidate has over 5 years in lifecycle marketing, strong analytical skills, and experience with ESP platforms like Klaviyo or Mailchimp. The company offers competitive salaries, flexible working arrangements, and opportunities for professional growth.