Senior Lifecycle Marketing Lead - Remote Canada

Samsara; Vancouver; Remote; CAD 100,000 - 130,000; Full time

Job summary

A technology company is seeking a Senior Customer Lifecycle Manager to enhance customer engagement and retention through strategic lifecycle programs. Candidates should have at least 8 years of experience in lifecycle marketing within a global B2B SaaS environment, strong project management skills, and a proficiency in data-driven decision-making. This remote position is open to residents in Canada. The role offers opportunities for career development in a supportive and high-caliber team environment.

Qualifications

• 8 years of experience in lifecycle marketing or customer marketing in a global B2B SaaS environment.
• Strong understanding of market segmentation and customer journey mapping.
• Exceptional copywriting and creative skills.

Responsibilities

• Design and implement impactful customer lifecycle campaigns.
• Optimize journeys through experimentation and data.
• Own end-to-end lifecycle strategy and execution.
• Measure campaign and program effectiveness.
• Drive cross-functional alignment and communication.
• Champion Samsara’s cultural principles.

Skills

Lifecycle marketing

Customer journey mapping

Campaign automation

Project management

Copywriting

Data analysis

Cross-functional collaboration

English proficiency

Education

Degree from a 4-year institution

Tools

Iterable

HTML/CSS

Job description

A technology company is seeking a Senior Customer Lifecycle Manager to enhance customer engagement and retention through strategic lifecycle programs. Candidates should have at least 8 years of experience in lifecycle marketing within a global B2B SaaS environment, strong project management skills, and a proficiency in data-driven decision-making. This remote position is open to residents in Canada. The role offers opportunities for career development in a supportive and high-caliber team environment.