Senior Lifecycle Marketing Lead - Remote Canada

Samsara; Canada; Remote; CAD 113,000 - 147,000; Full time

Job summary

A leading technology company is seeking a Senior Customer Lifecycle Marketing Manager to shape customer engagement and retention strategies remotely in Canada. The ideal candidate will have over 8 years of experience in lifecycle marketing, strong analytical skills, and a collaborative mindset. This role offers a competitive salary package, focusing on creating impactful customer journeys in a fast-paced environment.

Benefits

Competitive salary

Health benefits

Flexible working hours

Employee-led remote and flexible working

Qualifications

• 8+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• History of successfully launching end-to-end lifecycle programs.
• Exceptional copywriting and creative skills.
• Fluent in English with strong written and verbal communication.

Responsibilities

• Design and implement impactful customer lifecycle campaigns.
• Optimize journeys through experimentation and data.
• Own end-to-end lifecycle strategy and execution.
• Measure campaign and program effectiveness.
• Drive cross-functional alignment and communication.

Skills

Lifecycle marketing

Customer marketing

Data-driven decision-making

Cross-functional collaboration

Education

Bachelor's degree from a 4-year institution

Tools

Iterable or another ESP

Job description

A leading technology company is seeking a Senior Customer Lifecycle Marketing Manager to shape customer engagement and retention strategies remotely in Canada. The ideal candidate will have over 8 years of experience in lifecycle marketing, strong analytical skills, and a collaborative mindset. This role offers a competitive salary package, focusing on creating impactful customer journeys in a fast-paced environment.