Senior Lifecycle Growth Marketer (Hybrid)

Capital One Canada; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading financial institution is seeking a Senior Associate Lifecycle Marketing to drive growth through customer-focused strategies. The role involves developing marketing initiatives, analyzing customer data, and conducting competitive reviews. Ideal candidates have 2+ years in lifecycle marketing, are skilled in Salesforce Marketing Cloud, and have a strong analytical mindset. Enjoy a hybrid work environment and benefits supporting your physical, financial, and emotional well-being.

Benefits

Hybrid work environment

Mental health coverage up to $3,000

Tuition subsidies up to $5,000

Qualifications

• 2+ years experience in a Lifecycle marketing role with a strong analytical background.
• 2+ years experience designing and executing tests and campaigns across email, SMS, Web and in‑app.
• 2+ years experience with Salesforce Marketing Cloud.

Responsibilities

• Drive growth in the amount of new accounts by identifying drop-off areas in the prospect journey.
• Deploy personalized, targeted cross‑channel email campaigns.
• Leverage customer data, test results, and research to craft actionable insights.

Skills

Lifecycle marketing

Analytical skills

Project management

Problem solving

Customer data analysis

Creative thinking

Education

Bachelor’s degree in Marketing, Commerce or related field

Tools

Salesforce Marketing Cloud

Excel

Google Sheets

SQL

Tableau

Job description

A leading financial institution is seeking a Senior Associate Lifecycle Marketing to drive growth through customer-focused strategies. The role involves developing marketing initiatives, analyzing customer data, and conducting competitive reviews. Ideal candidates have 2+ years in lifecycle marketing, are skilled in Salesforce Marketing Cloud, and have a strong analytical mindset. Enjoy a hybrid work environment and benefits supporting your physical, financial, and emotional well-being.