Senior Insights Analyst – News & Entertainment (12 Mo)

Rogers Communications, Inc.; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading communications company in Toronto is seeking a skilled Senior Analyst to join their Consumer Insights team. The role involves driving data initiatives for various digital assets and collaborating with teams to deliver actionable insights that support strategic decisions. The ideal candidate will have experience with analytics tools, strong data analysis skills, and exceptional communication abilities. This is a 12-month contract position with a focus on reshaping the future of media in Canada.

Benefits

Health & well-being benefits

Donation matching

Paid time off for volunteering

Pension plan & Employee stock options

Generous employee discounts

Leadership development, Mentorship, and Coaching programs

Qualifications

• Experience with digital analytics tools covering data insights generation.
• Proven consumer research experience including online research methods.
• Expertise in data visualization tools and data mining techniques.
• Advanced skills using tools like Excel, SPSS, R with qualitative methods.
• Exceptional communication and storytelling abilities.

Responsibilities

• Drive insights and analytics for digital products and create performance reports.
• Lead brand tracking and custom research initiatives collaborating with teams.
• Partner with data implementation to ensure capturing key digital metrics.
• Consult with teams offering insights for marketing strategies and content.
• Develop audience profiles, covering demographics and media behaviors.
• Craft reports that deliver actionable insights for decision making.
• Lead market trend analyses by sharing insights with stakeholders.

Skills

Experience with digital analytics tools

Proven experience in consumer research roles

Experience with data visualization tools

Advanced data analysis skills

Exceptional communication and presentation skills

Strong curiosity and adaptability

Tools

Adobe Analytics

Google Analytics

Power BI

SPSS

R

SQL

Job description

A leading communications company in Toronto is seeking a skilled Senior Analyst to join their Consumer Insights team. The role involves driving data initiatives for various digital assets and collaborating with teams to deliver actionable insights that support strategic decisions. The ideal candidate will have experience with analytics tools, strong data analysis skills, and exceptional communication abilities. This is a 12-month contract position with a focus on reshaping the future of media in Canada.