Senior Growth Strategist, Generosity & Flowthrough (iGaming)

Fanatics; Toronto; On-site; CAD 168,000 - 194,000; Full time

Job summary

Fanatics Betting and Gaming seeks a Senior Growth Manager to own how promotional generosity is allocated and how its value flows to player outcomes. This role sits at the intersection of CRM, Finance and Analytics and demands strong modeling, risk assessment and cross-functional collaboration.

The candidate will build and maintain investment cases, optimize spend efficiency, and align generosity initiatives with broader growth strategies for Fanatics’ iGaming ecosystem.

Qualifications

• 5+ years of experience in a growth, CRM, or commercial strategy role, ideally in iGaming, iCasino or a highly regulated digital business.
• Strong financial modeling skills; comfortable building and defending investment cases with Finance stakeholders.
• Advanced proficiency with SQL, Excel/Google Sheets and BI tools (Tableau, Looker) to analyze cohort and promotional performance.
• Experience designing or managing bonusing/generosity frameworks and measuring their ROI.
• Strong stakeholder management skills across Finance, CRM, Product and Analytics.

Responsibilities

• Generosity Strategy & Allocation: Own the framework for allocating generosity budget across player cohorts and promotional mechanics, ensuring spend is directed to where it drives the greatest incremental value.
• RTC Performance Management: Continuously monitor and improve Return to Customer (RTC) efficiency across the base, identifying where generosity is under- or over-indexed and adjusting strategy accordingly.
• Flow-Through & Cross-Sell Economics: Build and maintain the flow-through model that connects promotional spend to downstream player value, including the economics of cross-sell between Casino and OSB.
• Financial Planning & Investment Cases: Act as the primary interface with Finance for generosity and promotional spend, building clear, data-backed investment cases for new mechanics, budget changes or strategic tests.
• Analytics & Insight: Partner with Analytics to track cohort and mechanic performance, using data to continuously refine generosity strategy across the base.
• Cross-functional Collaboration: Work closely with CRM, Product and Finance to ensure generosity and flowthrough strategy stay aligned with broader growth objectives.

Skills

Growth CRM

Financial modeling

Stakeholder management

Bonusing design

Cross-functional collaboration

Tools

SQL

Tableau

Looker

Excel/Google Sheets

Job description

Fanatics Betting and Gaming seeks a Senior Growth Manager to own how promotional generosity is allocated and how its value flows to player outcomes. This role sits at the intersection of CRM, Finance and Analytics and demands strong modeling, risk assessment and cross-functional collaboration.

The candidate will build and maintain investment cases, optimize spend efficiency, and align generosity initiatives with broader growth strategies for Fanatics’ iGaming ecosystem.